Sell More Cars with Expert Car Dealership Marketing

Facebook Sales Events are specialized marketing campaigns that use targeted Facebook and Instagram ads to reach local car buyers and trade-ins. They benefit your dealership by offering:

• Precision targeting by demographics, interests, and purchase intent
• Professional lead management with our U.S.-based BDC team
• Guaranteed appointments (75, 100, or 150 based on event duration)
• Typically a 60% show rate with high conversion potential

This strategic approach drives more qualified showroom traffic, increases car sales volume, and provides a measurable return on your marketing investment. Our clients consistently see higher engagement than traditional advertising methods.

We offer Guaranteed Single-Store Appointments with a clear structure:

• 3-Day Event: 75 appointments
• 5-Day Event: 100 appointments
• 7-Day Event: 150 appointments

Our process includes rapid campaign setup within 24 hours, full-service management from ad creation to lead conversion, and a live U.S.-based BDC team that qualifies leads in real-time. If we don't hit the promised number, we continue working at no extra cost until we do.

Note that walk-ins who see the advertising without submitting a lead are not counted in these guarantees, though they often provide additional sales opportunities.

Willowood Ventures stands apart through:

• Guaranteed appointments that no other marketing firm offers
• Proven results across dealerships of all sizes throughout the United States, Canada, and Mexico
• Our North Carolina-based BDC team that qualifies leads in real-time (operating 14 hours daily)
• Industry-specific expertise: our CEO, Dominic Scruggs, brings over 20 years of hands-on automotive experience
• Team depth: even our newest members have 5+ years of dealership experience

This automotive industry focus allows us to create more effective Facebook Sales Events tailored specifically to car dealership marketing needs and customer buying behaviors.

Most clients run events monthly, though the optimal frequency depends on your store and market size. We can customize event scale based on your demographics and have solutions to fit every store and market.

As for results, we can launch your campaign within 24 hours of booking. You'll typically see a spike in appointments and sales beginning the very next day. With our average 60% show rate (meaning about 60 buyers show up per 100 appointments) and roughly half of those closing, the ROI is quickly evident.

Facebook Sales Events work effectively for virtually all dealership types and inventory mixes. We've delivered successful campaigns for:

• New car franchises (domestic and import)
• Used car independent dealers
• Luxury brand retailers
• Buy-here-pay-here operations
• Multi-brand auto groups

While new vehicle sales benefit from our targeted approach, we excel particularly with pre-owned inventory and trade-in acquisitions. Our targeting can focus on specific demographics matching your ideal customer profile, whether you're promoting high-line luxury vehicles, affordable family SUVs, or special financing options.

To launch your Facebook Sales Event, we need:

• Your dealership name, address, and contact information
• Event dates and duration preference (3-day, 5-day, or 7-day)
• Key selling points or special offers you want to highlight
• Your target market geography (typically 25-50 mile radius)
• Any specific inventory focus (new models, pre-owned, specific vehicle types)
• Basic dealership branding assets (logo, colors)

Our team handles everything else, from ad creation and targeting to lead qualification and appointment setting. We'll provide regular performance updates throughout the campaign and a comprehensive report after completion, showing leads generated, appointments set, show rates, and sales attribution data.