META CERTIFIED BUSINESS PARTNER | 600+ DEALER PARTNERS

Facebook Ads for Car Dealers That Turn Conversations Into Set Appointments

Facebook ads for car dealers need to do more than collect messages while your floor sits quiet. Our Facebook Sales Event pairs Meta ads with Willow AI, our proprietary appointment booking AI, and a live US-based bilingual BDC that sets appointments. You see the buyer details through a live login to our proprietary CRM.

BOOK MY DEMO GET PRICING

Or call (843) 310-4108 to talk about your inventory, your market, and your event dates.

150+SET APPOINTMENTS IN 7 DAYS

800%AVERAGE ROI

600+DEALER PARTNERS

90%REBOOK RATE

Put your aged units in front of buyers.

Facebook Ads for Car Dealerships With a Full Event Team

Aged units keep tying up cash while you wait for walk-ins. A Facebook Sales Event gives local shoppers a reason to visit within a 2 to 10 day event window. We build the campaign around the vehicles you need to move and offers your desk approves.

We build a custom event page and run proven Facebook ads, tested in your market before your event starts, and we keep the winners running. Willow AI answers every Messenger conversation in minutes, around the clock, and our live US-based bilingual BDC steps in to set the appointment.

Unanswered leads do not help you make the month. Our BDC follows up in English and Spanish 24/7/365 and sets appointments in our proprietary CRM. Your live login lets you see the appointments and prepare your floor for the people coming in.

Facebook ads vs a Facebook Sales Event

Running ads alone leaves follow-up with you.

Ads can generate interest, but your dealership still needs to answer messages, work leads, and confirm visits. When that work gets delayed, interested shoppers can move on.

A Facebook Sales Event includes the follow-up.

Willowood runs the campaign, and Willow AI plus our live BDC turn conversations into set appointments. Your team uses our CRM login to prepare for visits and focus on selling cars.

“Your floor needs buyers who have a reason to show up.”

We don’t wait for traffic. We create it.

Live within 24 hours of a paid invoice.

Facebook Ads for Car Dealers: How Your Event Works

We plan around your inventory.

Book your demo. We review your market, the vehicles you need to move, and your goals. We map out your campaign and its set appointment target.

We build and launch your event.

We create your custom event page and run proven ads, tested in your market before your event starts. Meta ads put your offers in front of local shoppers and start Messenger conversations.

Our BDC sets appointments.

Willow AI answers in minutes, and our live US-based bilingual BDC steps in, answers questions, and follows up through Messenger, email, and text. We work in English and Spanish 24/7/365 and confirm visits.

Your floor prepares for each visit.

Set appointments live in our proprietary CRM with a live login for your dealership. Your team prepares for the visits, works the deals, and reviews shows, sold units, and gross.

Judge the event by what it sold.

Set Appointments Became Sold Units

A Nissan dealer in Illinois ran a 4-day event.

The event produced 167 set appointments, 37 extra units, and $128K in gross.

Book a demo to discuss your inventory priorities and event dates.

167SET APPOINTMENTS

37EXTRA UNITS

$128KGROSS

4DAYS

See more automotive case studies

We manage the ads and the follow-up.

Why Dealers Choose Willowood for Automotive Facebook Ads

We stand behind the appointment target.

Every package carries a set appointment guarantee. If we are short when your event ends, we keep running at no cost until the number is hit.

Live within 24 hours of payment.

Your campaign can be live within 24 hours of a paid invoice. We build the event page, prepare the creative, and coordinate the BDC around your offers.

AI and real people answer around the clock.

Both. Willow AI answers in minutes, 24/7, in English and Spanish, and our US-based BDC watches the conversations and steps in when a customer needs a person. 98.6% lead response rate, under 3 minutes average response.

You can see your set appointments.

Leads and set appointments live in our proprietary CRM. Your dealership gets a live login so management can see the activity and prepare the floor.

We work with one dealer per market.

We serve one dealer per market while your event runs. Our ad management and BDC team work from your inventory and offers.

Dealers come back for another event.

Willowood has 600+ dealer partners and a 90% rebook rate. As a Meta Certified Business Partner, we manage $4 million per month in social advertising.

Let’s review the units you need to move.

Book Your Demo

Choose a time to review your inventory, market, and set appointment target with Willowood.

Know what your dealership gets.

Car Dealership Facebook Ads and Sales Event FAQ

How do Facebook ads for car dealers turn into set appointments?

We pair Meta ads with Willow AI and live BDC follow-up over a 2 to 10 day event. We build a custom event page, start Messenger conversations, and set appointments in our proprietary CRM with a live login for your dealership. Your team handles the showroom visits and sells the cars.

What is included in Facebook ads for car dealerships?

Your event includes a custom event page, proven ads tested in your market, Meta ad management with ad spend included, Willow AI, and a live US-based bilingual BDC. Our team follows up in English and Spanish 24/7/365, and your dealership tracks set appointments through a live login to our proprietary CRM.

Can automotive Facebook ads help move aged inventory?

Yes. We build the campaign around your inventory and offers, including aged vehicles you need to move. Our BDC discusses vehicle interest with shoppers and sets appointments so your team can prepare for their visits.

Who follows up on car dealership Facebook ads?

Willow AI answers in minutes, and our live US-based bilingual BDC follows up through Messenger, email, and text in English and Spanish 24/7/365. Our BDC achieves a 98.6% lead response rate and under 3 minutes average response. The team answers questions, sets appointments, and confirms visits.

What should I look for in a car dealer Facebook marketing agency?

Ask who answers leads, where you can see set appointments, and what happens if the appointment target is missed. Willowood is a Meta Certified Business Partner. We provide live US-based bilingual BDC coverage, a dealer login to our proprietary CRM, and a set appointment target with every package.

How do I track car dealer Facebook lead generation and sales?

You get a live login to our proprietary CRM to see leads and set appointments. Review appointments, shows, sold units, and gross to judge the event. The guarantee is set appointments. Shows and sales depend mostly on the store: staff, lenders, inventory, and working the process.

How quickly can you launch a Facebook Sales Event?

We can have your campaign live within 24 hours of a paid invoice. We review your market, inventory, offers, and event dates during the demo, then build your custom event page, ad creatives, and BDC plan.

What happens if my event misses its appointment target?

Every package carries a set appointment guarantee. If we are short when your event ends, we keep running at no cost until the number is hit. The guarantee covers set appointments, not shows or sales. Your dealership handles showroom visits and closes the sales.

How much does a Facebook Sales Event cost?

It is one price, and the ad spend is included. Pricing depends on the length of your event and your market. Send us a quick inquiry and our team will send pricing for your store.

Is it AI or real people?

Both. Willow AI answers in minutes, around the clock, in English and Spanish, and our US-based team watches the conversations and steps in when a customer needs a person.

Do the leads go into my CRM?

Yes. If you have an ADF or lead email address, your leads are delivered into your CRM during the event, and you get a bulk upload of everything after. The working record stays in your Dealer Portal.

Put Your Next Sales Event on the Calendar

Give your floor set appointments to work. Book your demo to plan a Facebook Sales Event around your inventory, with Meta ads and live BDC follow-up managed by Willowood.