Facebook Sales Event model
Willowood runs Facebook ads and delivers 150+ set appointments per event, with 30 to 50 extra units per 7 day event.
Explore the event modelDominic Scruggs has spent 22 years in retail automotive, ran dealerships, and now runs Facebook Sales Events for 600+ dealer partners.
The demo is for dealership owners, GMs, GSMs, and marketing directors. Call (843) 310-4108 to reach the team.
From the showroom floor
Born in Greenwood, South Carolina, Dominic started selling cars at 18 in 2004. He moved from salesperson into F&I as a finance manager and ran his first dealership at 26.
Across 22 years in retail automotive, he has generated over $2 billion in retail revenue and hired and developed hundreds of six figure earners. Running a floor taught him to connect the work before a customer arrives with what happens at the desk.
He built Willowood Ventures because dealers were buying leads when they needed appointments. That distinction still guides the business: Willowood runs the ads and sets appointments, and the dealer sells the cars.
“A lead is a phone number. An appointment is a customer on your lot.”
We don’t wait for traffic. We create it.
Willowood Ventures
The business pairs social advertising with people who set appointments. Dealers get a live view of that work in Willowood’s own CRM.
Willowood runs Facebook ads and delivers 150+ set appointments per event, with 30 to 50 extra units per 7 day event.
Explore the event modelThe live US based bilingual BDC sets appointments in Willowood’s own CRM. Each dealer gets a login. The team has a 98.6% lead response rate and responds in under 3 minutes.
Meet the BDCWillowood serves all 50 states, Canada, and Mexico, with one dealer per market and a 90% rebook rate.
Willowood manages $4M a month in social ad spend and reports 800%+ average ROI.
A conversation about your store
Dominic approaches consulting as a partnership with the people running the store. He still gets on demos and event calls, keeping the conversation close to the floor.
A first conversation is a 15 minute demo. His team talks through your market, inventory, and goals, then reviews real event numbers with you. There is no pressure to book an event.
You can see how Willowood handles advertising and appointment setting, and what your team needs to handle when customers arrive.
Retail automotive credentials
Interviews and industry conversations
Dominic is the subject of RockED’s five part Humans of Automotive interview series.
Founder and CEO of Willowood Ventures on the Automotive State of the Union podcast.
Listen on ASOTUA seasoned GM turned entrepreneur on moving used cars and marketing that sets appointments, recorded at the NADA Show.
Listen to the episodeA story of overcoming and achieving in car sales, and the writing of Dealership Diary.
Watch the interviewDominic’s own show on dealership marketing, BDC operations and consulting, straight facts without the fluff.
Listen on SoundCloudDominic has been featured in Automotive News for his results as a dealership general manager.
Media and speaking inquiries: Contact info@willowoodventures.com or call (843) 310-4108.
Written from retail experience
Dominic wrote Dealership Diary: What the Hiring Manager Forgot to Tell You for people entering car sales. The book offers a candid look at the showroom floor.
Family and life in Apex
Dominic is based in Apex, North Carolina. Family is part of his working life: he works alongside his wife, who is also his business partner.
He is still a car guy. After 22 years in automotive, his work keeps him connected to the stores and people who sell cars every day.
BOOK YOUR DEMO
Book a 15 minute demo to talk through your store and review real event numbers with no pressure.
Straight answers
Talk with Dominic’s team about your market, your inventory, and what a Facebook Sales Event could look like at your dealership.
Discover how the fastest growing auto ad agency in the country can amplify your dealership's appointments, leads, sales, and profits with expert automotive marketing. Sell 30 to 50 additional cars this week!
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