Use this dealership event ROI calculator to size your appointment goal and check the gross needed to cover your investment. Willowood runs the Meta ads. Our live US-based bilingual BDC sets appointments in our proprietary CRM, with a live login for your dealership. Your team sells the cars.
This page is for dealership owners, GMs, GSMs, marketing directors and independent owners.
Call to review your inventory, unit gap and floor capacity.
Your unit gap sets the plan.
When the floor is slow, aged inventory sits and the month falls behind, more leads only help if someone answers them. A Facebook / Meta Sales Event gives your store a focused appointment push. Willowood runs the ads, our live US-based bilingual BDC handles conversations in English and Spanish 24/7/365, and your team handles the sale.
Use the calculators below to decide how many set appointments your goal calls for, whether your floor can handle them, and what additional gross could cover the investment. Replace the examples with your store’s numbers, then forward the assumptions and results to the owner.
“Your appointment plan has to fit your sales goal and your floor.”
We don’t wait for traffic. We create it.
Build a plan your desk can use.
Enter your monthly unit goal and the units you already expect to sell. Start with the business you still need.
Use your show and close rates to estimate the appointment load. Check that load against your event days and daily capacity.
Enter your investment and gross per unit. Discount sales you would likely have made without the event.
Book a demo to review inventory, event dates and a set appointment target with Willowood.
This appointment to sale calculator works backward from the units you still need. It assumes the resulting sales fill that gap.
These are editable examples. Replace the unit goal, forecast, rates, event days and capacity with your store’s plan. Capacity means set appointment slots your floor can accept per day.
Enter your assumptions to see the appointment plan.
Enter your own total event investment. Include all event costs you want this calculation to cover.
This worked example uses editable assumptions: 150 set appointments, a 50% show rate, a 25% show-to-sale rate and $2,800 average front and back gross per unit. Replace these with your numbers. The investment field is intentionally blank.
Enter your assumptions to see the gross estimate.
The maximum investment at gross break-even will appear here.
Enter your total event investment to calculate net, break-even, cost per show and ROI.
Keep the assumptions visible.
Mode A rounds set appointments and required capacity days up. Mode B keeps fractional expected sales in the math and displays estimates to two decimal places. Fractions describe an average outcome, not part of a delivered unit.
| Result | Calculation and meaning |
|---|---|
| Set appointments required | Remaining units divided by (show rate multiplied by show-to-sale rate), rounded up. Rates are converted from percentages. |
| Additional sales | Set appointments multiplied by show rate, show-to-sale rate and additional sales percentage. |
| Net of investment | Gross on additional sales minus total event investment. This is a gross-based estimate, not dealership net profit. |
| Break-even units | Investment divided by average gross per unit, rounded up. These must be additional units, not just sales matched to an ad. |
| Cost per shown appointment | Total event investment divided by expected shows. This uses shown appointments, not set appointments. |
| Maximum investment | Gross on additional sales is the maximum investment at gross break-even. To retain gross after investment, subtract the amount you want to retain from that maximum. |
Do not copy Mode A’s appointment goal into an ROI forecast without checking the additional sales assumption. Mode A treats sales as filling your gap. Mode B discounts sales that might have happened anyway.
Check availability and vehicle mix before you choose a close rate. Aged units still need to fit the buyers who show.
Spread appointments across the event and staff the desk for that schedule. A full calendar only helps when your team can work the buyers.
Our BDC sets appointments in our proprietary CRM. Use your live login to coordinate the floor and follow up with buyers who still need a decision.
This is one event result.
The event produced 167 set appointments, 37 extra units and $128K in gross. These figures describe one event. They are not the calculator’s expected outcome for your store.
Use your own rates and gross to build your plan. This case does not provide the event investment, so it cannot establish a net ROI figure.
We turn the plan into set appointments.
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.
Our live US-based bilingual BDC works in English and Spanish 24/7/365. Our lead response rate is 98.6%, with under 3 minutes average response.
Appointments live in our proprietary CRM. Your dealership gets a live login so the desk can see the plan as appointments are set.
Willowood is a Meta Certified Business Partner. We build 10 to 20 ad creatives per event while your team focuses on selling cars.
We work with one dealer per market during the event window. Review your market and dates when you book a demo.
Willowood has 600+ dealer partners and a 90% rebook rate. Bring your assumptions to the demo so we can review how an event fits your store.
Bring your numbers.
Review these assumptions with Willowood so your appointment target, event schedule and floor capacity fit the units you need.
Know what the numbers mean.
Bring your unit gap, inventory and gross per unit. We will review the appointment plan and show you how our Meta ads and live US-based bilingual BDC support your floor.
Discover how the fastest growing auto ad agency in the country can amplify your dealership's appointments, leads, sales, and profits with expert automotive marketing. Sell 30 to 50 additional cars this week!
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