Your Facebook sales event matchback connects your sold log to event appointments and conversations. Willowood runs the Meta ads. Our live US-based bilingual BDC sets appointments in Willowood’s proprietary CRM, and you get a live login. Your dealership sells the cars. We separate matched sales from estimated additional sales so you can judge the result.
BOOK MY DEMO CALL (843) 310-4108Review how we would measure your event.
This page is for dealership owners, GMs, GSMs, marketing directors, and independent owners.
You need to know what sold.
When the floor is slow, aged inventory sits, or the month is behind, a lead count does not tell you whether advertising helped. Unanswered leads make that gap worse. You need to see which buyers had event conversations, which appointments showed, and which customers bought.
After the event, we compare your sold log with the appointments and conversations in our CRM. We match buyer names, phone numbers, email addresses, and sale dates within agreed reporting windows. We remove duplicate records and flag opportunities that were already in your dealership’s pipeline.
A match establishes a connection. It does not establish that the sale was additional. Your review should show matched sales separately from estimated additional sales, with the evidence and limits beside each figure. That gives the owner a report they can question and use.
“A matched sale is not automatically an additional sale.”
We don’t wait for traffic. We create it.
We agree on the rules before launch.
Agree on the event dates and a follow-on window before launch. A 30-day follow-on window is an example you can change. Define costs, gross, and the baseline for estimating additional sales.
Willowood runs the Meta ads. Our live US-based bilingual BDC works 24/7/365 in English and Spanish and sets appointments in our proprietary CRM. You get a live login. Your team confirms shows and sells the cars.
Compare names and normalized contact details with dated event records. Review ambiguous matches rather than accepting a name alone. Remove duplicate records, count each sold unit once, and flag existing opportunities.
Separate event-period sales from follow-on sales. Report matched units and estimated additional units separately. Show overlaps, unresolved records, dealer-defined gross, and the assumptions behind the comparison.
Agree on these definitions before the first ad runs. Keep the counts separate so a set appointment never becomes a show or a sale without supporting records.
| Measure | Counting rule | Evidence to review |
|---|---|---|
| Set appointments | Count unique buyer appointments set for the event. A reschedule does not create another appointment in the total. | Use the appointment record and status in Willowood’s CRM. |
| Shows | Count buyers who attended a set appointment. Keep unconfirmed attendance separate. | Use attendance confirmed by your dealership. |
| Matched sales | Count unique sold units linked to event appointments or conversations within the agreed window. A match does not require a confirmed show. | Reconcile the sold log, contact details, event timestamps, and deal status. |
| Additional sales | Estimate sales above an agreed baseline. Do not treat every new-to-pipeline match as additional or simply subtract existing opportunities from matched sales. | Document the baseline and assumptions. Mark additional units undetermined if the evidence cannot support an estimate. |
| Gross | Use your dealership’s definition, such as front-end gross or combined front-end and back-end gross. Label the definition and deal-status cutoff. | Use dealer-supplied gross for counted deals. Flag missing figures and later reversals. |
Provide a sold log with buyer name, phone, email, and sale date for the agreed window. Include a deal identifier and status to distinguish separate purchases from duplicate rows. Add gross if you want it reported, and identify canceled or unwound deals.
Provide confirmed appointment attendance and a dated snapshot of opportunities already in your pipeline before launch. Agree on a comparison baseline using comparable sales periods, and supply the total event cost. Missing pipeline history limits what we can say about existing opportunities.
Willowood supplies the event appointment and conversation records from our proprietary CRM. Your team gets a live login to review activity as the event runs.
This sample shows the layout and definitions to discuss on your demo. Every value below is a placeholder. These are not event results.
| Report row | Event window | Follow-on window | Review note |
|---|---|---|---|
| Set appointments | [Event appointment count] | [Separate follow-on count] | Exclude duplicate bookings and reschedules. |
| Confirmed shows | [Dealer-confirmed count] | [Dealer-confirmed count] | Keep unknown attendance visible. |
| Matched sold units | [Unique sold units] | [Unique sold units] | Count each sold unit in its sale-date window only. |
| Existing-pipeline matches | [Flagged subset] | [Flagged subset] | These units are included in matched sales, not added to them. |
| Estimated additional units | [Estimate or undetermined] | [Estimate or undetermined] | State the baseline, method, and limitations. |
| Gross on matched deals | [Dealer-supplied gross] | [Dealer-supplied gross] | State the gross definition and missing deal values. |
| Total event cost | [Agreed total cost for the combined review] | Include the event fee and ad spend without counting bundled spend twice. | |
| Cost per shown appointment | [Total event cost / combined confirmed shows] | Use the same combined reporting window. | |
| Cost per matched sold unit | [Total event cost / combined unique matched sold units] | Label this as matched, not additional. | |
Keep a supporting record of each match, its event connection, pipeline flag, and any unresolved issue. Report a cost metric as not calculable when its denominator is zero or unknown.
A low cost per lead can still leave your floor quiet. Cost per shown appointment tells you what you spent to bring confirmed appointment buyers into the store. Cost per matched sold unit connects event cost to completed sales with a documented event connection.
Divide total event cost by confirmed shows for cost per shown appointment. Divide that same cost by unique matched sold units for cost per matched sold unit. Calculate cost per estimated additional sold unit separately only when the additional-unit estimate is supportable.
Review gross alongside those costs. Cost per lead can help diagnose advertising performance, but it cannot tell the owner what showed, what sold, or what gross the matched deals produced.
Buyers see other ads, return to stores they know, and speak with your staff before an event begins. A contact match cannot isolate what caused a purchase. Missing phone numbers, shared emails, and incomplete sold logs can also leave matches unresolved.
A longer follow-on window can capture later purchases, but it also creates more room for other influences. Keep that window fixed once the event starts. Report unmatched sales and uncertain records without assigning them to Willowood.
Use the same reporting windows, cost inclusions, show confirmation rules, gross definition, and duplicate-removal rules for each vendor. Flag buyers who appear in more than one vendor’s records. Do not give each vendor exclusive credit for the same sale.
Compare periods with similar inventory, staffing, offers, and sales conditions. Record differences that could affect the result. A before-and-after comparison can inform a decision, but it does not isolate the event’s effect. Agree on the baseline before launch so the comparison does not change to fit the outcome.
You can examine a reported event result.
The event produced 167 set appointments, 37 extra units, and $128K gross. This is one event result, not a forecast for your dealership.
The case summary reports extra units. It does not provide the underlying sold log, match rules, or comparison baseline here. Review those definitions when evaluating any case study. The example report above contains no figures from this event.
We handle the ads and appointment setting.
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.
Appointments and conversations live in Willowood’s proprietary CRM. Your dealership gets a live login to review the activity behind the event.
Our live US-based bilingual BDC works in English and Spanish 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response.
Willowood is a Meta Certified Business Partner. We run 10 to 20 ad creatives per event and handle the advertising while your team sells the cars.
We work with one dealer per market during the event window. Your event has a defined market and agreed dates.
Willowood has 600+ dealer partners and a 90% rebook rate. Your decision should still rest on your store’s appointments, shows, sold units, and gross.
We can define your measurement plan together.
Review how we would measure your event, including your sold log, reporting window, and the distinction between matched and additional sales.
You should know what the report can prove.
Review how we would measure your event. We will walk through what your dealership provides, what our CRM records, and how to judge appointments, shows, sold units, and gross.
BOOK MY DEMO CALL (843) 310-4108
Discover how the fastest growing auto ad agency in the country can amplify your dealership's appointments, leads, sales, and profits with expert automotive marketing. Sell 30 to 50 additional cars this week!
Copyright © Willowood Ventures - Sitemap - Terms & Conditions - Privacy
