WILLOWOOD IS A META CERTIFIED BUSINESS PARTNER.

Automotive Lead Generation That Turns Interest Into Set Appointments

Automotive lead generation adds little when inquiries sit unanswered and the appointment board stays empty. Willowood runs Meta ads and puts a live US-based bilingual BDC on the responses. You get set appointments and buyer notes through a live login to our proprietary CRM.

BOOK MY DEMO CALL (843) 310-4108

We will talk through your inventory, market, and appointment goals.

150+SET APPOINTMENTS PER EVENT
600+DEALER PARTNERS
800%+AVERAGE ROI
90%REBOOK RATE
New Hyundai vehicles on a dealership lot ready for an automotive lead generation campaign

Answer the inquiry while the buyer is interested.

How lead generation for car dealers turns inquiries into set appointments

A buyer asks about a vehicle while your team is tied up with a delivery. By the time someone calls back, that buyer may have booked elsewhere. Our event pairs local Meta ads with BDC follow-up so the next inquiry gets attention while your floor works its deals.

Our car dealer lead generation service connects Meta ads with live BDC follow-up. We build an event around your inventory and sales goals. Our team answers buyer questions, gathers vehicle interest and trade details, and sets appointments. Your dealership gets a live login to our proprietary CRM to see the leads, buyer notes, and appointment activity.

This service is for dealer principals, GMs, GSMs, and marketing directors who need showroom traffic and leads answered while the floor sells. Our live US-based bilingual BDC works in English and Spanish, 24/7/365, with under 3 minutes average response. Your team can prepare for each visit instead of starting with an unanswered inquiry.

How To Compare Automotive Lead Generation Companies

Use this scorecard on the demo. Ask each company to show how it handles the work between an inquiry and a showroom visit. Read how to compare automotive lead providers to prepare your questions.

Who answers the lead?

Ask for response times, coverage hours, and languages. Confirm who takes responsibility when your floor is busy or closed.

What counts as a result?

Separate inquiries from set appointments. Ask to review event results for appointments, shows, sold units, and gross.

Can you see the work?

Ask to see buyer notes and appointment activity in the CRM. Confirm who owns the leads and whether access continues after the event.

What does the commitment cover?

Ask about market exclusivity and the set appointment target. Get a clear answer on what happens if that target is missed.

“A name on a list has not agreed to visit your store.”

We don’t wait for traffic. We create it.

We handle the ads and the follow-up.

How Our Automotive Lead Generation Works

1

We plan around your inventory.

Book your demo. We review your market, inventory, and sales goals, then map out your event and set appointment target.

2

We launch your Meta ads.

We build 10 to 20 ad creatives per event to start local buyer conversations on Facebook and Instagram. Your campaign can be live in 24 hours.

3

Our BDC sets appointments.

Our live US-based bilingual BDC answers in English and Spanish, 24/7/365. We work the conversations, gather buyer context, and confirm visits.

4

Your team works the shows.

Your live login to our proprietary CRM gives your team appointment details, vehicle interest, and trade information. Your managers can review those details before each buyer arrives.

Follow the appointments through to gross.

Set Appointments Became Sold Units

A Nissan dealer in Illinois ran a 4-day event.

The event produced 167 set appointments, 37 extra units, and $128K in gross.

Review the case study on your demo and talk through your store’s inventory and event goals.

167SET APPOINTMENTS
37EXTRA UNITS
$128KGROSS
4DAYS

We stay responsible for the appointment work.

Why Dealers Choose Willowood Ventures

We stand behind the target.

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.

Your leads get a live response.

Our live US-based bilingual BDC works in English and Spanish, 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response.

You own your leads.

Leads and set appointments live in our proprietary CRM. Your dealership gets a live login with access during and after the event, including buyer notes and appointment activity.

Your market gets exclusivity.

We work with one dealer per market during the event window. We review your market and dates with you on the demo.

We bring dealer experience.

Willowood has 600+ dealer partners across all 50 US states, Canada, and Mexico. We manage $4M a month in social ad spend and are a Meta Certified Business Partner.

Your event can launch quickly.

We can be live in 24 hours. We build the campaign around your inventory and sales goals so the appointment effort supports the cars you need to move.

See how your managers track the appointments.

Book Your Demo

See how Meta ads, live BDC follow-up, and our proprietary CRM would work together to set appointments for your dealership.

You should know who does the work.

Questions About Automotive Lead Generation Services

What is automotive lead generation for dealerships?
Lead generation attracts potential buyers and captures their interest before a showroom visit. Willowood turns that interest into set appointments through a 3 to 7 day Facebook / Meta Sales Event. We run the ads, our live US-based bilingual BDC handles the conversations, and your dealership sells the cars.
How does dealership lead generation turn inquiries into appointments?
Our Meta ads start conversations about your event and inventory. Our live US-based bilingual BDC follows up in English and Spanish, gathers vehicle interest and trade details, and sets appointments. Your team sees the buyer context and appointment activity in our proprietary CRM with a live dealer login.
How should I compare automotive lead generation companies?
Ask who answers the leads, how fast they respond, and whether they work nights and weekends. Ask to see set appointments and buyer notes in a live CRM view. Compare market exclusivity, lead ownership, event results, and what happens if the company misses its set appointment target.
What do your automotive lead generation services include?
Willowood runs your Facebook / Meta Sales Event with 10 to 20 ad creatives per event, local audience targeting, and a live US-based bilingual BDC in English and Spanish, 24/7/365. Leads and set appointments live in our proprietary CRM with a live login for your dealership. We can be live in 24 hours.
Are car dealership leads the same as set appointments?
No. A lead is a buyer inquiry or contact record. A set appointment means the buyer has agreed to a time to visit your dealership. A purchased contact list alone does not establish current vehicle interest, answer questions, or arrange that visit. Willowood handles those conversations and gives your team buyer context for the appointment.
How quickly do you respond to automotive leads?
Our live US-based bilingual BDC provides English and Spanish coverage 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response. Our team follows up and confirms appointments so your floor team can focus on the buyers who show.
Who owns the leads, and where can my dealership see them?
Your dealership owns its leads. Leads and set appointments are captured in our proprietary CRM, and your dealership gets a live login with access during and after the event. Your team can review buyer contact information, vehicle interest, trade details, and appointment activity.
What happens if you miss the set appointment target?
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. We review the target with you so your dealership knows what the package includes.
What does lead generation for car dealers cost compared with buying leads?
The cost depends on your market, campaign scope, and who handles follow-up. Cost per lead measures spending per inquiry or contact record. Cost per appointment measures spending per set appointment. When comparing buying leads with a managed event, include the ad or lead purchase cost and the cost of response handling and appointment setting. Use the same reporting window and definitions, then review shows, sold units, and gross to judge the return. Willowood combines Meta ads with live BDC follow-up and a set appointment target; review the scope during your demo.

Give Your Floor More Appointments To Work

Bring your inventory priorities and sales goals to the demo. We will walk through your market, event timing, and set appointment target so you can decide how the event fits your month.

BOOK MY DEMO CALL (843) 310-4108
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