WILLOWOOD IS A META CERTIFIED BUSINESS PARTNER.

Car Dealership Marketing Built to Fill the Showroom

Car dealership marketing needs a clear job when the month is behind and aged units are still on the lot. Willowood builds a Meta sales event around the vehicles you need to move. Our live US-based bilingual BDC follows up on the ads and sets appointments your managers can see in our proprietary CRM.

BOOK MY DEMO CALL (843) 310-4108

Call us to talk through your inventory, market, and event dates.

600+DEALER PARTNERS

150+SET APPOINTMENTS PER EVENT

800%+AVERAGE ROI

90%REBOOK RATE

Make each channel support the sales plan.

Dealership Marketing Starts With Follow-Up

Your ads are running, the mail has landed, and the floor is still waiting for traffic. Adding another promotion will not fix a gap in follow-up. Start with the inventory you need to sell, an offer buyers can act on, and a team responsible for setting visits.

Willowood’s core system is a Meta sales event. We run the Facebook and Instagram ads around a defined event window. Our live US-based bilingual BDC follows up in English and Spanish 24/7/365. Your dealership sees the leads and set appointments in our proprietary CRM with a live login.

This is built for dealer principals, GMs, GSMs, and marketing directors who need a plan the desk can work. We bring the advertising and appointment follow-up together. Your team prepares the inventory, greets the shows, and closes the deals.

“Your next sale starts with a buyer who gets an answer.”

We don’t wait for traffic. We create it.

We turn interest into set appointments.

How Marketing for Car Dealerships Works With Willowood

We map the event to your store.

Book your demo. We review your market, inventory priorities, and sales goals, then plan the event around the work your showroom needs.

We launch your Meta ads.

We build 10 to 20 ad creatives per event and use 300+ data selects to reach local car intenders. Your campaign can be live in 24 hours.

Our BDC sets appointments.

Our live US-based bilingual BDC answers and follows up in English and Spanish 24/7/365. We have under 3 minutes average response.

Your team works the shows.

You follow leads and set appointments through your live login to our proprietary CRM. Your desk and floor handle the visit, trade, and sale.

See what the event added to the month.

A Sales Event Measured in Units and Gross

A Nissan dealer in Illinois ran a 4-day event.

The event delivered 167 set appointments, 37 extra units, and $128K in gross.

This case study reports that dealer’s event results. Your demo will focus on your inventory, market, and set appointment target.

167SET APPOINTMENTS

37EXTRA UNITS

$128KGROSS

4DAYS

See more automotive case studies

Know who is responsible after the ad gets a response.

Why Dealers Choose Willowood

We stand behind the target.

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.

Your event can be live in 24 hours.

We build the campaign around your inventory and event dates so you can put the plan to work while the month is still in play.

Our BDC stays on the job.

Our live US-based bilingual BDC works in English and Spanish 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response.

You can see the appointment activity.

Leads and set appointments live in our proprietary CRM. Your dealership gets a live login to follow the activity and prepare for showroom visits.

We work with one dealer per market.

Market exclusivity is part of the event plan. We review your market and event dates during your demo.

Our focus is dealer sales events.

Willowood is a Meta Certified Business Partner with 600+ dealer partners and a 90% rebook rate. We manage $4M a month in social ad spend.

Give each channel a clear job.

Car Dealership Marketing Strategies That Still Work

Build the plan around your inventory and the buyers you need to reach. Willowood’s core is Meta sales events with live BDC follow-up. These strategies can support that plan when they fit your store.

Build a sales event around your inventory.

Give buyers a clear reason to visit during a defined event window. Start with the units your store needs to sell and an offer your desk can stand behind.

Explore Facebook Sales Events

Put Meta ads behind the event.

Show local buyers the inventory and offer. Willowood builds 10 to 20 ad creatives per event so the campaign has multiple ways to start a conversation.

Explore automotive advertising

Make BDC follow-up part of the plan.

Assign responsibility for answering inquiries before ads launch. Our live US-based bilingual BDC turns buyer conversations into set appointments.

Explore automotive BDC services

Work your database with email and text.

Reconnect with customers and unsold prospects using a relevant event message. Coordinate outreach with your current follow-up so buyers get a consistent offer.

Explore automotive lead generation

Use video to show real inventory.

Show the vehicles and explain why a buyer should visit. Keep the message tied to the event and give interested buyers a clear next step.

Explore automotive social media

Give direct mail a specific job.

Tie the mailer to a clear offer and event window. Plan the response process before it lands so your team can turn interest into appointments.

Explore automotive direct mail

Use buyback events to start trade conversations.

Build the message around the vehicles your store wants to acquire. Give owners a clear reason to discuss their trade and visit the dealership.

Explore buyback sales events

Plan your seasonal event calendar.

Set event dates around inventory priorities and your sales calendar. Give your desk and floor time to prepare for the appointments you are working to create.

Explore car dealership sales events

Ask who owns the follow-through.

How to Pick a Car Dealership Marketing Agency

Have the agency walk you through what happens after a buyer responds. You should know who answers, how the appointment gets set, and where your managers can see the activity.

Ask for proof that includes set appointments, shows, sold units, and gross. Review the target and the commitment if it is missed. With Willowood, every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.

Turn Your Marketing Ideas Into a Store Plan

Bring your inventory priorities and sales goals to the demo. We will walk through how a Meta sales event and live BDC follow-up fit your store, what your managers can see in our proprietary CRM, and what your team needs to do with the appointments.

Let’s plan your next event.

Book Your Demo

See how Meta ads, a defined sales event, and live BDC follow-up can put set appointments on your dealership’s calendar.

Check the plan before you commit.

Questions About Your Marketing Plan

What should my marketing plan deliver?

Your marketing should connect ad spend to set appointments, shows, sold units, and gross. Willowood combines Meta ads, a time-limited sales event, and live BDC follow-up to give your store a clear path from buyer interest to a showroom visit.

Which car dealership marketing strategies still work?

Sales events, Meta ads, BDC follow-up, database email and text, video, direct mail, buyback events, and a seasonal calendar can each support a dealership sales plan. Choose the approach around your inventory and market, then measure set appointments, shows, sold units, and gross.

How does marketing for car dealerships work with Willowood?

We build a 3 to 7 day Meta sales event around your inventory and market. We run the ads, and our live US-based bilingual BDC handles conversations in English and Spanish 24/7/365. Set appointments live in our proprietary CRM with a live login for your dealership. Your team handles the showroom and sells the cars.

How do I choose a car dealership marketing agency?

Ask who runs the ads, who answers leads, where you can see set appointments, and how results are measured. Request a case study with sold units and gross. Review the appointment target and what happens if the agency misses it before you commit.

What car dealership marketing ideas can help move aged inventory?

Build a sales event around the vehicles you need to move. Use inventory-focused Meta ads and video, coordinate email and text with your customer database, and make sure someone handles every inquiry. Give buyers a clear event window and a path to a set appointment.

How should I measure campaign results?

Track set appointments, shows, sold units, and gross alongside ad spend. Use those results to judge the campaign. Willowood gives your dealership a live login to our proprietary CRM so you can see leads and set appointments as the event runs.

Who answers the leads, and how fast can we launch?

Our live US-based bilingual BDC responds in English and Spanish 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response. Your event can be live in 24 hours.

What happens if the event misses its set appointment target?

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. The commitment covers set appointments. Your dealership handles the sales process and closes the deals.

Give Your Showroom More Appointments to Work

Book your demo to plan a Meta sales event around your inventory and market. We run the ads and live BDC follow-up. See the appointment details your desk can use to prepare for each visit.