YOUR PEER SENT YOU HERE. LET’S REVIEW YOUR STORE.

Facebook Sales Events for Dealer Groups and 20 Group Members

Facebook sales events for dealer groups give each rooftop a focused appointment push. Willowood runs the Meta ads. Our live US-based bilingual BDC sets appointments in our proprietary CRM, and your team gets a live login. Your dealership sells the cars.

BOOK MY DEMO CALL (843) 310-4108

Call to review a pilot for your rooftop or group.

This is for dealership owners, GMs, GSMs, marketing directors, independent owners and group executives.

600+DEALER PARTNERS
150+SET APPOINTMENTS PER EVENT
90%REBOOK RATE
98.6%LEAD RESPONSE RATE
Facebook sales events for dealer groups bring an appointment focus to the dealership showroom

Your peer probably talked about appointments.

Dealer Group Marketing That Starts With a Store’s Sales Plan

A peer may have told you about set appointments, a live BDC, our CRM and one dealer per market. Here is what that means for your group: a 3 to 7 day event with clear responsibilities and a set appointment target for each store.

Start where the need is clear. A rooftop has a slow floor, aged inventory or a month behind plan. Leads go unanswered while managers chase the sales board. Our live US-based bilingual BDC works 24/7/365 in English and Spanish, so your managers can focus on shows and deals.

You can review a pilot before committing to a wider program. Agree on the store, market and measures of success, then give the owner results they can evaluate.

“Your group needs results you can review, store by store.”

We don’t wait for traffic. We create it.

Start with a rooftop. Earn the expansion.

How Facebook Sales Events for Dealer Groups Work

1

Pick the Pilot Store

Choose the rooftop with a clear inventory need and a GM ready to own the floor. Define success as set appointments, shows, sold units and gross.

2

Confirm the Market and Dates

We review territory availability and agree on the event window and set appointment target. Your group approves inventory priorities and offers.

3

We Set Appointments

Willowood runs the Meta ads. Our live US-based bilingual BDC works 24/7/365 and sets appointments in our proprietary CRM. Your team logs in, prepares for shows and sells the cars.

4

Review and Decide

Hold a 30-day review with the owner and GM. Compare set appointments, shows, sold units and gross against the pilot plan. Expand to other rooftops or stop.

Multi Rooftop Sales Events Need Clear Market Boundaries

We plan the calendar around one dealer per market during each event window. Rooftops in overlapping markets use staggered windows. Group ownership does not create an exception. We review markets and availability before confirming each store’s dates.

Store managers get a live login to our proprietary CRM. Shared reporting and a group-level view in our CRM let leadership review performance by rooftop. Each store carries its own set appointment target. If we miss it, we keep working at no extra cost until we hit it.

What Your Auto Group Marketing Team Must Provide

Agree on these responsibilities before launch.
ResponsibilityYour group providesWillowood handles
Store and calendarYou name the pilot rooftop, preferred dates and decision maker.We review market availability and plan event windows.
Campaign approvalYou supply inventory priorities and approve offers and creative.We build and run the Meta ads.
Appointments and showsYou name a store lead to review appointments and prepare the floor.Our live US-based bilingual BDC sets appointments in our CRM 24/7/365. Your team gets a live login.
Results reviewYou provide show, sold unit and gross results.We review those outcomes alongside set appointments in shared reporting.

Evaluate the results from an event.

A Rooftop Result Your Owner Can Review

A Nissan dealer in Illinois ran a 4-day event.

The event produced 167 set appointments, 37 extra units and $128K in gross. These figures describe one event result.

Use the same measures to judge your pilot. Review appointment activity alongside shows, sold units and gross before deciding whether to expand.

167SET APPOINTMENTS
37EXTRA UNITS
$128KGROSS
4DAYS

Your stores get a clear operating plan.

Why Groups Work With Willowood

Each Store Has a Target

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. The rule applies per store.

Live People Answer Leads

Our live US-based bilingual BDC works 24/7/365 in English and Spanish. We have a 98.6% lead response rate and under 3 minutes average response.

Your Group Can See the Work

Appointments live in our proprietary CRM. Dealer teams get a live login, and leadership gets a group-level view for shared reporting.

Your Market Gets Protected

We work with one dealer per market during an event window. We stagger overlapping markets so that rule holds across your group.

We Run the Meta Ads

Willowood is a Meta Certified Business Partner. We run 10 to 20 ad creatives per event, with your inventory priorities guiding the campaign.

You Can Start With a Pilot

Willowood has 600+ dealer partners and a 90% rebook rate. Your expansion decision rests on your own store’s review of set appointments, shows, sold units and gross.

Book Your Demo

Review a pilot for your rooftop or group, including market availability, store responsibilities and the set appointment target.

Bring these answers to the owner.

Questions From Your 20 Group Dealer Marketing Discussion

What are Facebook sales events for dealer groups?
Facebook sales events for dealer groups are 3 to 7 day campaigns planned around each rooftop and market. Willowood runs the Meta ads. Our live US-based bilingual BDC works 24/7/365 in English and Spanish and sets appointments in our proprietary CRM. The dealer gets a live login and sells the cars.
How does this fit our dealer group marketing?
Use an event to address a specific store need, such as a slow floor, aged inventory or a month behind plan. Agree on the inventory, event window and set appointment target for that rooftop. Group leaders and store managers review set appointments, shows, sold units and gross using shared reporting and a group-level view in our CRM.
Can I bring this to my 20 group dealer marketing discussion?
Yes. Forward the pilot summary on this page so your peers and owner can review the responsibilities and success measures. Start with a rooftop and judge its results before expanding. A peer referral does not imply endorsement by any dealer association or 20 group.
How do multi rooftop sales events protect territory exclusivity?
Willowood works with one dealer per market during an event window. We review each rooftop and its market before confirming dates. Stores with overlapping markets need staggered windows, including stores within the same group. Group ownership does not override the one dealer per market rule.
Can we test a rooftop before changing our auto group marketing?
Yes. Pick a store, define success as set appointments, shows, sold units and gross, and agree on the event plan. Use a 30-day review to assess the pilot with the owner and GM. Expand to other rooftops or stop based on that review.
Who answers leads, and where do appointments live?
Our live US-based bilingual BDC answers leads 24/7/365 in English and Spanish. We have a 98.6% lead response rate and under 3 minutes average response. Appointments live in Willowood's proprietary CRM. Your dealer team gets a live login, and group leadership gets a group-level view for shared reporting.
What happens if a store misses its set appointment target?
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. The same rule applies per store in a group program. Set appointments, shows, sold units and gross are separate measures; the target rule covers set appointments.
What must our group provide for the pilot?
Your group provides the pilot store, inventory priorities, approved offers, preferred dates and a person who can approve the campaign. Name a store lead to review appointments in our CRM and prepare the floor. Provide show, sold unit and gross results for the review. Willowood runs the Meta ads and sets appointments; the dealer sells the cars.

Review a Pilot for Your Rooftop or Group

Bring the store you have in mind. We will review the market, event plan and set appointment target so you can take a clear proposal to your owner.

BOOK MY DEMO CALL (843) 310-4108