WE BUILD EVENTS FOR INDEPENDENT DEALERS.

Used Car Dealership Marketing Built for Independent Stores

Our used car dealership marketing pairs Meta ads with a live US-based bilingual BDC that answers leads and sets appointments. Independent, non-franchise dealers with fewer than 50 vehicles in inventory can choose a 3, 5 or 7-day event. We book the appointments. Your team sells the cars.

BOOK MY DEMO CALL (843) 310-4108

For dealership owners, GMs, GSMs, and marketing directors.

Call to discuss your inventory, staffing, and event dates.

600+DEALER PARTNERS

90%REBOOK RATE

98.6%LEAD RESPONSE RATE

24/7/365LIVE BDC COVERAGE

Your event should fit your store.

Independent Car Dealer Marketing Starts With Your Inventory

A slow floor hurts when aged inventory is tying up cash and the month is already behind. Unanswered leads add to the problem. A Facebook Sales Event gives your store a focused appointment push, with Meta ads and live follow-up handled by Willowood.

Our Independent Dealer tier is for independent, non-franchise dealers with fewer than 50 vehicles in inventory. Choose an event length your inventory and staff can support. Each option carries its own set appointment target.

Before you launch, confirm which vehicles are sale-ready, verify availability and pricing, and assign staff to work the visits. Your team handles vehicle presentations, test drives, trade appraisals, financing conversations, and closing. We handle event marketing and appointment setting.

Run a 3-Day Event

20+ set appointments

Choose this event when your team can dedicate 3 days to scheduled showroom visits.

Run a 5-Day Event

40+ set appointments

Choose this event when your inventory and staffing can support a 5-day appointment schedule.

Run a 7-Day Event

60+ set appointments

Choose this event when your store is ready to work scheduled visits throughout a 7-day event.

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.

Marketing for Small Car Dealerships Needs a Ready Sales Floor

If the gap is appointments, a Facebook Sales Event fits. If the gap is people on the floor, ask about a staffed event. Willowood also offers direct mail for service, lease-end, and loyalty work.

If your store handles special finance, we can discuss that fit during the demo. Willowood provides marketing and appointment setting. Your dealership handles the financing conversation and closes the sale. We do not supply financing or promise credit approval.

“Your inventory needs appointments. Your team needs time to sell.”

We don’t wait for traffic. We create it.

We handle the ads and lead response.

How Used Car Dealership Marketing Works on Facebook

Match the Event to Your Store

We review your market, sale-ready inventory, and staffing during the demo. Together, we choose the event length and confirm the set appointment target.

We Build Your Meta Ads

We build 10 to 20 ad creatives per event for Facebook and Instagram around your inventory. Your team confirms vehicle availability and the offers before launch.

Our BDC Sets Appointments

Our live US-based bilingual BDC answers leads in English and Spanish 24/7/365. We maintain a 98.6% lead response rate and under 3 minutes average response.

Your Team Works the Visits

Set appointments live in our proprietary CRM with a live login for your dealership. Your team prepares for the visits, handles the sale, and tracks shows, sold units, and gross.

See what one Facebook Sales Event produced.

Appointments Became Sold Units and Gross

A Nissan dealer in Illinois ran a Facebook Sales Event.

The event produced 167 set appointments, 37 extra units, and $128K in gross over 4 days.

This is one Facebook Sales Event result from a franchise dealership. Your Independent Dealer event uses the 3, 5 or 7-day targets above. This result is not a projection for your store.

167SET APPOINTMENTS

37EXTRA UNITS

$128KGROSS

4DAYS

See more automotive case studies

Your staff can focus on the showroom.

Why Independent Dealers Choose Willowood

Your Event Has a Set Target

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.

Live People Answer Your Leads

Our live US-based bilingual BDC works in English and Spanish 24/7/365. Your sales floor can stay focused on the buyers in front of them.

You Can See the Appointments

Your dealership gets a live login to our proprietary CRM. Your team can review the set appointments and prepare for showroom visits.

We Serve One Dealer Per Market

Willowood serves one dealer per market. We review your market and proposed dates during the demo.

We Build Ads for the Event

We create 10 to 20 ad creatives per event. The campaign gives your available inventory a focused sales event.

Dealers Keep Coming Back

Willowood has 600+ dealer partners and a 90% rebook rate. We are a Meta Certified Business Partner.

Let’s match the event to your store.

Book Your Demo

We will review your inventory, staffing, and market, then help you choose the event length and set appointment target for your dealership.

Get answers before you book.

Used Car Dealership Marketing Questions

What is used car dealership marketing with a Facebook Sales Event?

It is a focused event that combines Meta ads with live appointment setting. Willowood runs the ads, and our live US-based bilingual BDC answers leads and sets appointments. Your dealership prepares the inventory, handles the showroom visits, and closes the deals.

How does used car dealership marketing on Facebook work?

We build the event around your available inventory and run Meta ads on Facebook and Instagram. Our live US-based bilingual BDC responds in English and Spanish 24/7/365. Set appointments live in our proprietary CRM, where your dealership gets a live login.

Who qualifies for independent car dealer marketing events?

The Independent Dealer tier is for independent, non-franchise dealers with fewer than 50 vehicles in inventory. During the demo, we review your available vehicles, staffing, and event dates to determine the fit.

Is this marketing for small car dealerships with a small staff?

Yes, if your team can handle the scheduled showroom visits. Our BDC handles lead responses and appointment setting. Your store needs sale-ready inventory and people available to show vehicles, appraise trades, handle financing conversations, and close deals.

How do I sell more cars at an independent dealership?

Start with sale-ready inventory and enough staff to work the appointments. Use the live login to our proprietary CRM to prepare for each visit, then track shows, sold units, and gross. Willowood handles the event marketing and appointment setting while your team handles the sale.

What are the event lengths and set appointment targets?

Independent Dealer events run for 3, 5 or 7 days. The set appointment targets are 20+ for a 3-day event, 40+ for a 5-day event, and 60+ for a 7-day event. Choose the event length based on your available inventory and staffing.

What happens if Willowood misses the set appointment target?

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. The target covers set appointments. Your dealership handles showroom visits and closes the sales.

Can an independent dealer use this for special finance?

Yes, when it fits the dealership. Willowood provides marketing and appointment setting. We do not supply financing, approve credit, or provide credit repair. We do not target by credit score or ethnicity. Your dealership handles the financing conversation and closes the sale.

Give Your Store an Appointment Plan

Bring your inventory and staffing picture to the demo. We will walk through the Independent Dealer event options so you can choose a schedule your store is ready to work.