WILLOWOOD IS A META CERTIFIED BUSINESS PARTNER

Automotive Social Media Marketing That Brings Buyers to Your Showroom

Automotive social media marketing can keep your feed busy while your showroom stays empty. Willowood puts your inventory in front of local shoppers on Facebook and Instagram. Our live US-based bilingual BDC answers their messages and sets appointments for your sales event.

BOOK MY DEMO CALL (843) 310-4108

We will talk through your inventory, your market, and your event goals.

150+SET APPOINTMENTS PER EVENT
600+DEALER PARTNERS
800%+AVERAGE ROI
90%REBOOK RATE
Automotive social media marketing promotion showing a Jeep ad on a mobile device

Give your social audience a reason to visit.

Car Dealership Social Media Marketing With a Sales Plan

Your store can post every day and still have no appointments for the weekend. Followers may see the vehicles, but your floor needs shoppers willing to visit. Our paid social events promote your inventory and give each response a live BDC team to follow up.

Organic posts keep your dealership visible to people who follow it. Paid Facebook and Instagram ads put your inventory and event dates in front of local shoppers beyond that audience. When the store needs appointments during a specific sales window, the campaign needs clear offers, inventory creative, and people ready to answer.

Willowood handles the campaign and the follow-up together. You provide inventory priorities, approved offers, and a team ready for the showroom appointments. Your live login to our proprietary CRM lets your managers see the leads, conversations, and set appointments as the event runs.

“Your social campaign should give your sales floor appointments to work.”

We don’t wait for traffic. We create it.

We build the event around your store.

How Our Automotive Social Media Marketing Works

1

You Set the Priorities

We review your market, inventory, and sales goals. You provide current vehicle details and photos, approved offers, event dates, and a contact to approve creative. Your managers plan coverage for arriving buyers.

2

We Build the Campaign

We build your event page and 10 to 20 ad creatives per event for Facebook and Instagram. The creative features your inventory and approved offers. The ads tell shoppers what is available and when to visit.

3

Our BDC Sets Appointments

Our live US-based bilingual BDC handles phone, text, Messenger, and Instagram DMs in English and Spanish, 24/7/365. Our team answers questions, follows up, and sets appointments in our proprietary CRM.

4

You Track the Outcome

Your GM gets a live login to review leads, conversations, and set appointments. Your team greets buyers and closes deals. Match appointment activity with your store’s shows, sold units, and gross to assess the event.

Measure the campaign in sold units.

See What a Dealer Sold During an Event

A Nissan dealer in Illinois ran a 4-day event.

The event produced 167 set appointments, 37 extra units, and $128K in gross.

Use the demo to review how the event works and discuss your store’s inventory, market, and appointment target.

167SET APPOINTMENTS
37EXTRA UNITS
$128KGROSS
4DAYS

We handle the ads and the follow-up.

Choose an Automotive Social Media Agency That Owns the Appointment Work

We Stand Behind the Target

Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.

Our BDC Stays Available

Our live US-based bilingual BDC works in English and Spanish, 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response.

Your GM Has Live Access

Leads, conversations, and set appointments live in our proprietary CRM. Your dealership gets a live login so managers can review the activity and prepare the floor.

We Protect Your Market

We work with one dealer per market during the event window. We review your market and event dates with you before launch.

We Build Inventory Creative

We build 10 to 20 ad creatives per event around your inventory and approved offers. Your campaign gives local shoppers a clear reason to ask about a vehicle and set a visit.

We Bring Dealer Experience

Willowood is a Meta Certified Business Partner with 600+ dealer partners. We manage $4M a month in social ad spend and have a 90% rebook rate.

See which vehicles your next campaign could feature.

Book Your Demo

See how your inventory, paid social ads, and live BDC follow-up come together in a sales event for your dealership.

Your managers should know what to expect.

Questions About Social Media Marketing for Car Dealerships

What is automotive social media marketing for a dealership?
Willowood runs paid Facebook and Instagram sales events that last 3 to 7 days. We build the ads, and our live US-based bilingual BDC handles the responses and sets appointments in our proprietary CRM. Your dealership gets a live login, greets the buyers, and sells the cars.
Does car dealership social media marketing need paid ads or organic posts?
Organic posts keep your inventory, deliveries, and store activity visible to people who follow your dealership. Paid ads let you promote specific inventory and event dates to local shoppers beyond those followers. Our service focuses on paid sales events with BDC follow-up and set appointment targets.
How does social media marketing for car dealerships handle Messenger and Instagram DMs?
Our live US-based bilingual BDC handles event conversations through Messenger, Instagram DMs, phone, and text in English and Spanish, 24/7/365. We have a 98.6% lead response rate and under 3 minutes average response. Our team follows up and sets appointments in our proprietary CRM.
What reporting should a GM expect from dealership social media marketing?
Your live login to our proprietary CRM gives you access to event leads, conversations, and set appointments. Review that activity with your managers, then reconcile shows, sold units, and gross with your dealership records. This lets you judge the event against the results that matter to your store.
What does my dealership need to provide for an automotive social campaign?
Provide your inventory priorities, current vehicle details and photos, approved offers, event dates, and a dealership contact who can approve creative. Your managers should plan appointment coverage and keep the event team informed when inventory or offers change. We use that information to build your campaign.
What should I ask an automotive social media agency before hiring it?
Ask who builds the ads, who answers leads after hours, which languages the BDC supports, and where you can see set appointments. Ask how the agency measures results, whether it protects your market during the event, and what happens if it misses the appointment target. Request a dealership case study with sold units and gross.
What happens if Willowood misses the set appointment target?
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. Your dealership handles the showroom visit and sale, so review shows, sold units, and gross alongside set appointments.
How quickly can Willowood launch my event?
We can be live in 24 hours. Bring your inventory priorities, approved offers, and preferred dates to the demo so we can review the campaign and what your store needs to provide. We work with one dealer per market during the event window.

Give Your Floor More Appointments to Work

Bring your inventory priorities and sales goals to the demo. We will walk through the campaign, BDC follow-up, and set appointment target for your dealership.

BOOK MY DEMO CALL (843) 310-4108
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