Stop Chasing Leads. Let Facebook Sales Events Drive Them to You
Facebook Sales Events
How Social Scrolling Becomes Dealership Traffic
Ready to turn online interest into in-store traffic? A Facebook Sales Event is the key to reaching new customers, boosting engagement, and driving more sales for your dealership. Whether you’re launching a new model or running a seasonal promotion, our step-by-step guide shows you how to create and promote events that convert clicks into customers.
Step-by-Step Guide to Launching a Successful Facebook Sales Event
The automotive market is challenging, with falling new car sales, changing inventory levels, and evolving customer behaviors.
Staying competitive means adapting quickly. Many dealerships struggle with building their online presence and reaching new buyers. Discover how Facebook Sales Events can make a difference—watch the video to see the impact!
Why Your Dealership Needs a Facebook Sales Event
BETTER TRADE IN’S 🚘
VOLUME SELLING 🎯
Proven Results: 150+ Quality Appointments Weekly! Convert active car shoppers into 300+ verified leads with our professional U.S. BDC team, available 7 days/week, 14 hours daily. Reach 100,000-400,000 targeted potential buyers and drive profits through optimized Facebook Sales Events.
The Facebook Sales Event! #1 Appointment Generator in the Automotive Marketing
Find Out Why Facebook Sales Events Are the Top Choice for Car Dealers!
Facebook Sales Event: Huge Profit Opportunity!
A Facebook Sales Event makes it simple to sell more cars while keeping your margins intact. Our targeted Instagram and Facebook ads bring serious traffic directly to your dealership. Start a campaign with the experts in automotive marketing today.
Why Use Facebook Ads For Car Dealers?
- Get hundreds of new leads
- Guaranteed Appointments
- Boost your pre-owned inventory
- Increase profits
- See amazing returns
Want to turn this month around? Let’s chat about how a Facebook Sales Event can bring in more customers and deliver great results for your dealership.
Automotive Sales Event Terminology
Automotive Marketing Terms
Buy Back Promotions
Similar to a Buyback Promotion, this term emphasizes multiple opportunities or a series of events aimed at acquiring used cars from customers.
Buy Back Sales Event
A special event where dealerships focus on buying back vehicles while offering customers deals on new models.
Buyback Promotion
A dealership event focused on buying back vehicles from customers, often with special incentives or offers.
Buyback Sales Event
An event where the primary goal is to buy back vehicles from existing customers to boost inventory and offer new purchases.
Conquest Campaigns
Marketing efforts targeted at customers from competitors, aiming to bring in new customers who haven't bought from the dealership before.
Conquest Facebook Marketing
Facebook ad campaigns designed to attract customers from competing brands or dealerships.
Dealer Buyback Event
A targeted event where the dealership offers to buy back customer vehicles, often with competitive offers.
Digital Sales Events
Promotions and sales conducted primarily through digital platforms, including social media, email, and online advertising.
Event Sales
Sales events specifically designed to increase dealership traffic, often leveraging time-limited offers and promotions.
Facebook & Instagram Ads for Car Dealers
Paid advertising campaigns on both Facebook and Instagram tailored to the needs of automotive dealerships.
Facebook Ad Solution
Comprehensive ad campaigns on Facebook tailored for dealership needs, aiming to boost visibility and engagement.
Facebook Ads
Paid advertisements on Facebook aimed at promoting dealership events, sales, or special offers.
Facebook Campaigns
General marketing campaigns on Facebook aimed at increasing engagement, generating leads, and promoting sales.
Facebook Events
Special promotions or sales hosted through the Facebook platform, engaging users with event invitations and targeted ads.
Facebook Marketing
All marketing efforts using the Facebook platform to drive engagement, sales, and customer interaction.
Facebook Messenger Events
Sales events utilizing Facebook Messenger to communicate with potential buyers directly, promoting offers or special dealership events.
Facebook Pro Events
Advanced, professionally managed sales events using the Facebook platform for maximum reach.
Facebook Sales Events
General term for sales-focused promotions run through Facebook, targeting potential car buyers.
Fb Messenger Event
Promotional events where Facebook Messenger is the primary communication tool for engaging with customers.
Fb Sales Event
Another term for Facebook Sales Event, commonly used in ad campaigns.
Geographically Targeted Value
At Willowood Ventures, we carefully analyze your market area to ensure your ads reach the most promising customers. By targeting specific zip codes and radius around your location, we eliminate wasted ad spend and deliver high-quality leads that convert.
Inventory Acquisition Campaigns
Marketing efforts aimed at acquiring pre-owned vehicles from current customers, boosting dealership inventory.
Lead Generation Campaigns
Campaigns focused on attracting potential buyers and capturing their contact information for follow-up.
Meta Events
Sales events that leverage the Meta platform (formerly Facebook) for digital advertising and customer engagement.
Precision-Targeted Social Ads
Highly targeted ads on social media aimed at specific customer segments, designed to maximize engagement.
Sales Matchbacks
A strategy where marketing efforts are matched with actual sales, allowing dealerships to track the effectiveness of their campaigns.
Social for Facebook
General term referring to social strategies specifically tailored for the Facebook platform.
Social Media Ads
Paid advertisements on social media platforms to reach targeted audiences and promote dealership sales events.
Social Media Marketing
Using social media platforms like Facebook, Instagram, and others to promote dealership services, events, and offers.
Staffed Events Super Sales
Events where dealerships use specialized staff to manage high-traffic promotional events, often targeting sales goals.
Super Sale Event
A high-volume sales event designed to attract a large number of customers with significant discounts and offers.
Targeted Social Media Ads
Ads specifically targeted to certain demographics or interests, aimed at reaching potential buyers on social platforms.
The Ultimate Facebook Event
A large-scale, high-impact sales event conducted on Facebook, often with exclusive offers and extensive advertising.
Trade Up Event
A marketing event encouraging current customers to upgrade their vehicles, offering incentives for trading in their old models.
Automotive Facebook Ad's Plus Event Page Creation
We’ll build a page that highlights this as a One-Time Event. Your dealership will be the talk of the town, making your showroom the center of attention. The center piece are our Facebook ads for car dealerships. They will drive traffic!
Dynamic BDC
Our BDC team actively engages with customers from 8 AM to 10 PM, 7 days a week. Plus, you’ll get a dedicated account manager to ensure your Facebook Sales Event runs smoothly.
Instagram Car Ads
We use multi-platform ad spending to maximize visibility for your event. With 68% of Americans active on these platforms, your ads will reach the right audience.
Dealer Branded Event
We tailor everything to fit your brand, OEM, and market. Our team will A/B test to find the perfect messaging that resonates with your audience.
Custom Auto Shopper Messaging
We deliver a unique experience to your clients. We create a “Black Friday” buzz for your event, no matter the time of year, driving excitement and urgency.
Automotive Social Engagement
We don’t just wait for customers to reach out; we actively engage with every like and comment, making sure no opportunity is missed as we seek out car deals.
Introducing Our Dynamic BDC
The Key To Sales Event Success
Available 7 days a week, our expert team manages all your inbound and outbound calls, SMS messages, and social media interactions to ensure a smooth customer experience. With a 76% appointment-setting success rate, our Auto BDC lets you concentrate on what you do best—SELL CARS!
Facebook car sales the lead count will shock you!
300 leads in a week is just the start we have super sale events that have seen over 1000 ready to buy leads! Watch the video below for more details!
Willowood Ventures Transparent Pricing
Book Your Event Now!
WHEN YOU BOOK WITH WILLOWOOD VENTURES WHAT RESULTS CAN YOU EXPECT?
Facebook Sales Event Performance
Interactive Calculator
The Power of a Facebook Sales Event
Facebook Sales Events have emerged as a game-changer for car dealerships. Leveraging the vast reach of Facebook and Instagram—platforms used by over 68% of American adults—these events offer unparalleled opportunities to connect with potential car buyers.
Facebook Sales Event Frequently Asked Questions
What is a Facebook Sales Event?
A Facebook Sales Event is a data-driven digital marketing campaign that combines precision-targeted social media advertising with professional BDC support to generate 150+ qualified appointments for your dealership in one week. Unlike traditional promotional events, we focus on connecting with ready-to-buy customers through Facebook and Instagram, without relying on gimmicks or giveaways.
What is Willowood Ventures' track record with Facebook Sales Events?
We've managed over $4 million in social media advertising spend for automotive dealerships. Our campaigns consistently deliver 150+ appointments per event week, with a 72% show rate and average front-end profit of $3,500 per vehicle sold.
How many appointments can my dealership expect from a Facebook Sales Event?
Your dealership can expect 150+ confirmed appointments during a Facebook Sales Event week. Our data shows a 72% show rate, meaning approximately 108 potential buyers will visit your showroom. With proper follow-through, dealers typically see 40-50 units sold from a single event.
How does my sales team access Facebook Sales Event appointments?
Your team receives appointments through a live Excel spreadsheet updated in real-time as our BDC confirms them. You'll see customer information, preferred vehicles, and scheduled times. We also integrate with major CRM systems to automatically input appointments into your existing workflow.
What kind of follow-up does Willowood Ventures' BDC provide during events?
Our BDC team operates 14 hours daily (8 AM to 10 PM EST), 7 days a week, handling all lead engagement and appointment setting. They maintain contact through calls, SMS, and Facebook Messenger, confirming appointments and managing any scheduling changes to maintain high show rates.
How frequently should dealerships run Facebook Sales Events?
Facebook Sales Events can run weekly without diminishing returns. Each event builds upon previous success by growing your social media following and lead database. This continuous approach creates a compound effect, improving targeting capabilities and reducing cost per lead over time while building your CRM database.
Can Facebook Sales Events integrate with direct mail campaigns?
Yes, Facebook Sales Events work excellently alongside direct mail campaigns. We can target the same geographic areas as your mailers, creating multiple touchpoints with potential customers. This integrated approach typically increases response rates by 23% compared to single-channel campaigns.
How do Facebook Sales Events complement staffed events?
Facebook Sales Events work synergistically with staffed events by pre-qualifying leads and scheduling specific appointment times. This reduces lot traffic congestion while increasing the quality of visitors. Our data shows staffed events paired with Facebook campaigns see a 40% higher closing ratio.
How do targeted social media ads support Facebook Sales Events?
Our targeted social media ads use advanced demographic, behavioral, and geographic data to reach in-market buyers. We focus on specific zip codes within your market area, targeting buyers based on over 700 data points, including vehicle ownership history and purchase intent signals.
What differentiates Willowood Ventures from other automotive marketing companies?
Willowood Ventures stands apart through our automotive-specific expertise, proprietary targeting methods, and dedicated 14-hour BDC operation. We're the only provider offering guaranteed minimum appointment counts backed by performance data from over $4 million in managed ad spend.
What is the implementation timeline for a Facebook Sales Event?
We can launch your Facebook Sales Event within 24 hours. This includes setting up targeted ad campaigns, creating custom audience segments, and activating our BDC team. Your first appointments can start arriving within 48 hours of launch.
How do dealers track Facebook Sales Event performance?
We provide real-time performance tracking through a live appointment dashboard, daily lead reports, and weekly performance summaries. Dealers can monitor key metrics including lead count, appointment show rates, sales matchbacks, cost per sale, and ROI calculations.
What is a Trade Up Event and how does it work with Facebook Sales Events?
A Trade Up Event combines inventory acquisition with sales by encouraging customers to upgrade to newer vehicles. When paired with Facebook Sales Events, these promotions typically generate 71% more trade-ins than standard events, helping dealers maintain healthy inventory levels while driving sales.
What kind of response time can dealers expect for Meta Events leads?
Our BDC team responds to all leads within 3 minutes during operating hours (8 AM to 10 PM EST). This rapid response time helps maintain a 72% lead-to-appointment conversion rate, Meta Events work significantly higher than industry averages.
How does geographic targeting work in Targeted Social Media Ads?
We create custom geographic zones based on your primary market area (PMA), typically focusing on zip codes within a 25-50 mile radius of your dealership. This targeted approach ensures your ad spend reaches the most valuable potential customers in your market.
Ready to learn more about how Facebook Sales Events can help your dealership? Contact us today!
