Dealer OMG vs Willowood Ventures: Which Fits Your Dealership?
Dealer OMG and Willowood Ventures both run Facebook and Instagram advertising for car dealerships, and both sell a Facebook Sales Event. They are built around different jobs. Dealer OMG is mainly an always-on paid social agency that also offers a 7-day event. Willowood Ventures is built around appointment-driven Facebook Sales Events with a live BDC behind them. This page lays out what each one sells, side by side, so a dealer principal or GM can pick the right fit for the store.
How this page was written: Willowood Ventures wrote this comparison, so read it as one vendor describing another. Every detail about Dealer OMG comes from its own public website as checked on November 13, 2026, with links so you can confirm it. Vendors change offers often, so ask for current terms in writing before you sign.
What Dealer OMG sells, according to its website
The Dealer OMG homepage says the company exists “to eradicate cookie-cutter dealer ads” and describes itself as “inch-wide and mile-deep in paid social for auto,” built by former Meta employees and dealership directors. Its FAQ says it focuses exclusively on paid social advertising, mostly Meta, for franchise dealerships. Across its pages it lists:
- Social ads on Facebook and Instagram, using first-party dealership data and behavioral targeting, with dynamic inventory ads, service promotions and seasonal campaigns (social ads page).
- Campaign programs for sales, fixed ops, acquisition, branding and recruiting (solutions page).
- Integrated email and its vinAMP technology platform.
- A 1-week Facebook Sales Event (Facebook events page): a 7-day full package with ads, BDC and reporting included, listed from $2,995 (the page description says that starting rate is for existing customers), described as one flat fee with no contract and no retainer. The page states an average of 70 booked appointments per event and 6 to 9 sales on average, and says every lead gets called and confirmed by a Grant Cardone-trained BDC.
Dealer OMG’s site also says it is part of Meta’s Automotive Agency Partnership Program, lists 200+ dealer clients and V20 Group membership, and notes an in-house co-op administrator. Its FAQ says clients should provide video assets (with scripting coaching and some in-house creative) and that quality lead flow from Meta advertising usually ramps up in the 30 to 60 day range.
What Willowood Ventures sells
Willowood Ventures runs Facebook and Instagram Sales Events for franchised and independent dealerships: time-limited, click-to-Messenger campaigns paired with a 24/7/365 US-based bilingual BDC that turns replies into confirmed showroom appointments. The details:
- Event lengths from 2 to 10 days, plus custom monthly options. Events can launch within 24 hours.
- 300+ targeting selects for in-market buyers and 10 to 20 ad creatives per event with daily A/B testing.
- A 98.6% lead response rate with under 3 minutes average response time, in English and Spanish.
- The dealer keeps all lead and appointment data, with live CRM tracking and a matchback report after the event.
- A written appointment guarantee with a work-for-free backstop.
Across 600+ dealer partners and $4 million per month in social advertising managed, Willowood events average 30 to 50 cars sold per 7-day event, $3,500+ average gross per copy, a 79% average trade-in rate and approximately 800% average ROI. 90% of dealers rebook.
Dealer OMG vs Willowood Ventures side by side
| Dealer OMG (from its website) | Willowood Ventures | |
|---|---|---|
| Core business | Always-on paid social agency, mostly Meta, for franchise dealers | Facebook and Instagram Sales Events with live appointment setting |
| Facebook Sales Event | 1-week (7-day) package | 2 to 10 days, plus custom monthly options |
| Published event price | From $2,995 for the 7-day full package (described as the rate for existing customers) | Quoted per store; no public price list |
| Contract | One flat fee, no contract, no retainer (event page) | Quoted per event |
| Appointment setting | BDC calls and confirms every lead (event page) | 24/7/365 US-based bilingual BDC; 98.6% lead response rate; under 3 minutes average response time |
| Stated results | 70 booked appointments per event and 6 to 9 sales on average (event page) | 30 to 50 cars sold per 7-day event on average; $3,500+ average gross per copy |
| Guarantee | None stated on the pages we checked | Written appointment guarantee with a work-for-free backstop |
| Other services | Fixed ops, acquisition, branding and recruiting ads; integrated email; vinAMP; co-op administration | Event-focused: ads, event page, BDC, CRM tracking and matchback |
| Creative | Clients provide video assets, with coaching and some in-house creative (FAQ) | 10 to 20 ad creatives per event with daily A/B testing |
When Dealer OMG may be the better fit
If the store’s main need is a steady, year-round paid social presence, Dealer OMG’s model is built for it. Its pages describe full-funnel campaigns for inventory, service, acquisition, branding and even recruiting, plus co-op administration and email. A store with strong video production and a marketing manager who wants an ongoing Meta partner, or a store that wants to try a single low-entry event at a published price with no contract, has good reasons to look at Dealer OMG.
When Willowood Ventures may be the better fit
If the goal is a defined number of confirmed appointments and sold units in a set window, Willowood’s model is built for that job. The difference shows up in a few places a GM will feel on the floor:
- Event length flexibility. A 2-day push for a month-end gap, a 10-day event for a big inventory load, or a custom monthly program, not one fixed week.
- Round-the-clock bilingual replies. Shoppers message at night and on weekends. A 24/7/365 US-based bilingual BDC answers in under 3 minutes on average.
- A written guarantee. The appointment guarantee comes with a work-for-free backstop, so the risk does not sit only with the store.
- Proven at scale. Desert Toyota of Tucson sold 62 units with $297,688 gross in one event. Victory CDJR in Shallotte, NC turned 588 leads into 194 appointments, 29 units and $127,310 gross. McClinton Mitsubishi in a small Parkersburg, WV market turned 311 leads into 152 appointments, a 51% show rate, 27 units and $86,697 gross. More on the case studies page.
Some stores use both kinds of partner: an always-on agency for everyday inventory and service ads, and an event company when they need a showroom-filling week. The two do not have to compete, as long as each one’s job is written down.
How to compare the two quotes fairly
- Put total cost on one line. Event fee, ad spend (if separate), setup fees and any in-store staff.
- Divide by the guaranteed appointment minimum, not a stated average. Ask each company which number it will put in writing.
- Ask who answers at 10:45 PM on a Saturday, in English and Spanish, and how fast.
- Agree on what counts as an appointment: a named buyer, a phone number and a confirmed time.
- After the event, match units back by buyer name and compare total cost per sold unit and gross. Our guide to Facebook Sales Event cost and ROI walks through the math.
Frequently asked questions about Dealer OMG
What does Dealer OMG do?
According to its own website, Dealer OMG is a paid social advertising agency for car dealerships, focused mostly on Meta (Facebook and Instagram) for franchise dealers. It runs sales, fixed ops, acquisition, branding and recruiting campaigns, offers integrated email and its vinAMP platform, and sells a 7-day Facebook Sales Event package.
How much does a Dealer OMG Facebook Sales Event cost?
Dealer OMG’s Facebook events page listed a 7-day full package, with ads, BDC and reporting included, from $2,995 when we checked it on November 13, 2026, and the page description says that starting rate is for existing customers. The page describes it as one flat fee with no contract and no retainer. Confirm current pricing with Dealer OMG directly.
Is Dealer OMG or Willowood Ventures better for a Facebook Sales Event?
It depends on what the store needs. Dealer OMG is built around always-on paid social, with a 7-day event as one product. Willowood Ventures is built around Facebook Sales Events from 2 to 10 days plus custom monthly options, with a 24/7/365 US-based bilingual BDC and a written appointment guarantee with a work-for-free backstop. Compare written appointment minimums, BDC hours and total cost per confirmed appointment.
Does Willowood Ventures run always-on Facebook ads like Dealer OMG?
Willowood Ventures focuses on Facebook and Instagram Sales Events with live appointment setting, including custom monthly options, rather than general always-on brand and inventory advertising. If your main need is year-round inventory, service or recruiting ads, an always-on paid social agency may be the better fit.
What should I ask both companies before I sign?
Ask each for the appointment minimum it will put in writing and what happens if it misses, who answers Messenger replies at night and on weekends, whether Spanish is covered, how ad spend is billed, who owns the data, and what report you get after the event.
Related reading for dealers
- Facebook Sales Event companies dealers compare
- Strictly Results Marketing Group vs Willowood Ventures
- Dealers United vs a Facebook Sales Event
- How to choose a Facebook Sales Event company
- Automotive dealer Facebook marketing agency hiring guide
See what an event would look like for your store
Willowood Ventures works with 600+ dealer partners and manages $4 million per month in social advertising, with approximately 800% average ROI, a 98.6% lead response rate and a 90% rebook rate. Book a demo and we will map out an event for your market, inventory and goals, with the appointment guarantee in writing.
