Text message marketing for car dealerships works when someone owns the conversation. Willowood runs your Meta ads and provides a live US-based bilingual BDC to answer leads, follow up by text, and set appointments during your Facebook Sales Event. Your dealership sells the cars.
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Call to talk through your inventory and event goals.
Your follow-up should earn a visit.
Your floor is slow, aged inventory is sitting, and the month is behind. Meanwhile, unsold leads have unanswered questions. Dealer text marketing uses permission-based conversations to answer those questions and agree on a visit. It gives your managers a practical way to move follow-up toward set appointments.
Texting makes it easy for a shopper to reply between other commitments. A short answer about vehicle availability or a visit time can keep a conversation moving. That advantage disappears when nobody reads the response. A delivered message tells you the text arrived. A useful reply tells you where the deal might go next.
Every Willowood Facebook Sales Event includes text follow-up and appointment confirmations by text. Our BDC works leads by phone, text, Messenger, and Instagram DMs. Our 98.6% lead response rate and under 3 minutes average response describe BDC lead handling across channels. They are not consumer text reply rates.
“A reply starts the conversation. A set appointment gives your floor a plan.”
We don’t wait for traffic. We create it.
We connect the ad to the appointment.
We discuss your inventory, market, and appointment goals. Your Facebook Sales Event runs for 3 to 7 days, with follow-up focused on bringing buyers to your store.
We build 10 to 20 ad creatives per event. Meta ads start conversations around your inventory, and your event can be live in 24 hours.
Our live US-based bilingual BDC handles questions in English and Spanish, follows up, and confirms appointments by text. The team provides coverage 24/7/365.
Set appointments are staged in our proprietary CRM with a live login for your dealership. Your managers review buyer context, prepare the handoff, and track showroom outcomes.
Give each message a job. Answer the buyer’s question before asking for a visit, use the dealership’s name, and update the appointment when plans change. Adapt these samples only for contacts your store has permission to text. Replace the bracketed fields and verify the details before sending.
| Message | Sample copy |
|---|---|
| First response | Hi [First name], this is [Agent] with [Dealership]. You asked about [Vehicle]. What would you like to know before visiting? Reply STOP to opt out. |
| Appointment set | Hi [First name], [Agent] at [Dealership] here. Your visit is set for [Day] at [Time]. We will meet you at [Address]. Does that work for you? Reply STOP to opt out. |
| Confirmation | Hi [First name], this is [Agent] at [Dealership]. Are we still on for [Day] at [Time] to discuss [Vehicle]? Please let me know if your plans changed. Reply STOP to opt out. |
| Day-of reminder | Hi [First name], [Dealership] looks forward to your visit today at [Time]. Please ask for [Contact] when you arrive at [Address]. Do you need directions? Reply STOP to opt out. |
| No-show re-engagement | Hi [First name], this is [Agent] at [Dealership]. We missed you today. Would another day work for your visit, or have your plans changed? Reply STOP to opt out. |
These messages are prompts for a conversation. If the customer asks about a trade, answer that question before repeating the appointment request. If the vehicle sells, say so and ask whether an available alternative fits. Stop scheduled reminders when the visit is canceled or the customer opts out.
Before a campaign, have counsel review your TCPA consent process, including prior express written consent where required for automated marketing texts. Keep records of what each person agreed to, when, and how. Include clear opt-out language such as “Reply STOP to opt out,” honor other reasonable withdrawal requests, and suppress opted-out contacts. Apply do-not-call rules and recipient-local quiet hours, including stricter state requirements. A past purchase or an old lead record is not blanket permission. Around-the-clock BDC coverage does not mean outbound promotional texts belong at every hour. These are operating basics, not legal advice. Review the FCC’s consent and contact rules with counsel.
Start database texting with eligible past customers and unsold leads whose permission covers the message. Remove duplicate records, wrong numbers, opt-outs, and customers already working a deal. Separate service-to-sales, lease-end, equity review, and unsold inquiries so the invitation matches the relationship.
A service-to-sales message can invite a trade discussion around an upcoming visit. A lease-end message can offer time to review replacement options. An equity message should invite an appraisal and payoff review without claiming the customer has positive equity. An unsold lead should hear about a relevant available vehicle, with a clear question about whether they are still shopping.
Give a manager responsibility for list approval and a named team responsibility for replies. Discuss database outreach during your demo so its scope and consent requirements are clear before the event. Willowood provides marketing and appointment setting. Your dealership handles financing conversations and closes the sale.
Review delivery failures, meaningful replies, first response time, opt-outs, set appointments, confirmations, shows, sold units, and gross. Define each measure before launch. Count an appointment when a buyer agrees to a date and time, and record a show when the buyer arrives. Keep reschedules from inflating the appointment total.
Compare those results by lead source and outreach purpose. Plenty of replies with few appointments can signal an unanswered question or a weak invitation. Set appointments with few shows call for a review of confirmations, directions, and handoffs. Reconcile sold units and gross with your dealership’s records before judging the event.
Generic blasts, duplicate messages, unattended inboxes, and repeated “just checking in” texts give buyers little reason to answer. Overlapping BDC and floor follow-up can also confuse the customer. Assign conversation ownership, share the latest notes, and pause scheduled messages when someone is actively responding. Never promise vehicle availability or financing terms your team has not verified.
The result belongs to the whole event.
A Nissan dealer in Illinois recorded 167 set appointments and 37 extra units during a 4-day Facebook Sales Event. This is one event result across the campaign and follow-up process. It does not isolate the contribution of texting.
Judge the work the same way at your store: review set appointments, shows, sold units, and gross together.
We own the follow-up.
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.
Our live US-based bilingual BDC works in English and Spanish, with coverage 24/7/365 across phone, text, Messenger, and Instagram DMs.
Our proprietary CRM gives your dealership a live login. Managers can review set appointments and buyer context before the showroom handoff.
Every Facebook Sales Event includes text follow-up and appointment confirmations by text. The conversation stays connected to the event’s appointment goal.
We work with one dealer per market. Your demo is the place to discuss your market and the event dates that fit your store.
Willowood is a Meta Certified Business Partner with 600+ dealer partners and a 90% rebook rate. We build events around dealership sales goals.
See how Meta ads, live text follow-up, and our appointment CRM fit your inventory and showroom goals.
Your questions deserve clear answers.
Bring your inventory priorities and appointment goals. We will show you how a Facebook Sales Event connects Meta ads, live conversations, and set appointments your managers can follow.
BOOK MY DEMO CALL (843) 310-4108
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