Compare automotive lead providers by what your store gets after the inquiry. Willowood runs your Meta ads and supplies a live US-based bilingual BDC to set appointments in our proprietary CRM. Your team meets the buyers and sells the cars.
BOOK MY DEMO CALL (843) 310-4108For dealership owners, GMs, GSMs, and marketing directors.
Call us to talk through your inventory and appointment goals.
Your showroom needs a plan.
A slow floor, aged inventory, or a month behind plan can send a GM shopping for leads. First, identify where business stalls. More inquiries will not fix unanswered calls or follow-up that stops after the first attempt.
This guide helps dealer principals, GMs, and marketing directors compare the work included. Decide whether your store needs more inquiries, more advertising support, or someone accountable for setting appointments.
Ask each provider to explain what happens between the shopper raising a hand and arriving at your dealership. That answer tells you what your own staff must still do.
Third-party shopping sites collect consumer inquiries and sell access to dealers. Ask whether the same inquiry goes to other stores and whether follow-up is included.
These sellers focus on shoppers seeking financing. Your finance director must assess whether the source fits your lender panel, inventory, and process.
Lead generation agencies build campaigns for your store. Some include follow-up services. Confirm who actually contacts shoppers and manages the appointment calendar.
Appointment providers run ads and set appointments. Ask how they define a set appointment, document the conversation, and report what happens afterward.
| Provider category | What you get | Who follows up | Exclusivity | Response expectation | What you measure |
|---|---|---|---|---|---|
| Third-party shopping sites | You receive consumer inquiries. | Follow-up depends on the provider and scope. | Resale depends on the provider and scope. | Timing depends on the provider and scope. Request timestamps. | Track contacts, set appointments, shows, and sold units. |
| Special finance lead sellers | You receive financing-related inquiries. | Follow-up depends on the provider and scope. | Sharing depends on the provider and scope. | Timing depends on the provider and scope. Check inquiry age. | Track inventory fit, shows, and sold units. |
| Lead generation agencies | You receive advertising and campaign inquiries. | Staffing depends on the provider and scope. | Market terms depend on the provider and scope. | Coverage depends on the provider and scope. Check nights and weekends. | Track campaign spend through sold units and gross. |
| Appointment providers | You receive advertising and appointment setting. | The provider sets appointments. Handoff duties depend on the provider and scope. | Market terms depend on the provider and scope. | Timing depends on the provider and scope. Separate automated replies from live responses. | Track set appointments, shows, sold units, and gross. |
Get written answers before committing. Have your BDC manager and finance director review the parts they will own.
Request sample ads, landing pages, and source records. Match the shopper’s expectations to the offer your dealership can deliver.
Request the disclosure, timestamp, source, and opt-out process. Have your compliance adviser review the proposed contact process.
Get the distribution terms in writing. Market exclusivity and ownership of an individual inquiry are different questions.
Ask what qualifies for a return, how disputes are documented, and whether existing dealership contacts count as new.
Compare the original submission timestamp with delivery and first contact. A delivery timestamp alone does not establish freshness.
Ask what counts as a conversation and which records enter the calculation. An automated acknowledgment does not establish live contact.
Request the required buyer details, agreed visit time, and confirmation record. Ask how cancellations and reschedules are counted.
Request a sample showing sources, attempts, set appointments, and outcomes. Establish who reconciles shows and sold units.
Read renewal, cancellation, and notice terms. Confirm what happens to unfinished follow-up when the engagement ends.
Clarify required volume, campaign duration, staffing, and store responsibilities. Make sure the scope matches your team’s capacity.
Ask about access during and after the engagement, exports, and permitted uses. Put the answer in the agreement.
Request live coverage hours, language support, response reporting, and the escalation contact when an inquiry sits unanswered.
Copy this five-column scorecard for each proposal. Mark each requirement as documented, unclear, or missing. Resolve unclear answers before choosing. A provider should earn credit for evidence your managers can inspect.
| Requirement | Evidence requested | Provider answer | Your assessment | Store owner |
|---|---|---|---|---|
| Sourcing and consent | Review ads and disclosure records. | Record the source. | Mark the evidence status. | Assign your compliance reviewer. |
| Live follow-up | Review coverage and response logs. | Record staffing commitments. | Mark the evidence status. | Assign your BDC manager. |
| Appointment quality | Review definitions and sample records. | Record qualification steps. | Mark the evidence status. | Assign your GSM. |
| Commercial terms | Review the agreement and data terms. | Record unresolved terms. | Mark the evidence status. | Assign your GM. |
| Store outcomes | Review reporting through sold units. | Record measurement duties. | Mark the evidence status. | Assign your sales manager. |
Choose around your operational gap. If inquiries already sit untouched, give follow-up coverage more weight. If your BDC has capacity, focus on sourcing and inventory fit.
Your lender panel, required stipulations, and available inventory shape what your team can do with an inquiry. Have your finance director define the handoff and document collection process before a campaign begins.
Check whether your inventory fits the financing programs your dealership offers. Keep advertising promises aligned with that reality. Willowood provides marketing and appointment setting. Your dealership handles the financing conversation and closes the deal.
Track set appointments, shows, sold units, and gross by source. Keep the reporting period and definitions consistent. Review missed appointments with the BDC and unsold visits with your sales managers.
A low inquiry cost can still leave your floor quiet. Measure what your store spent to produce showroom visits and sales, including the follow-up work your own team supplied.
“Your next lead needs someone accountable for the next conversation.”
We don’t wait for traffic. We create it.
We run ads and set appointments.
Our Facebook Sales Event runs for 3 to 7 days. We manage the Meta advertising and live follow-up. Your dealership prepares the floor and sells the cars.
Book your demo. We discuss your market, inventory, and appointment goals.
We create 10 to 20 ad creatives per event. Your event can be live in 24 hours.
Our live US-based bilingual BDC works in English and Spanish, 24/7/365.
Appointments live in our proprietary CRM with a live login for your dealership. Your managers oversee the showroom handoff.
One event shows the outcome.
The event produced 167 set appointments, 37 extra units, and $128K gross. This is one Facebook Sales Event result. It does not establish what another store will produce.
Your team gets accountable follow-up.
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it.
Our live US-based bilingual BDC works in English and Spanish, 24/7/365.
We have a 98.6% lead response rate and under 3 minutes average response.
Our proprietary CRM holds the appointments. Your dealership gets a live login.
We work with one dealer per market. Discuss your market and event dates during the demo.
Willowood has 600+ dealer partners and a 90% rebook rate.
We can review your store’s gap.
See how our advertising, live BDC, and proprietary CRM fit your dealership’s appointment plan.
Your questions deserve clear answers.
Bring your inventory priorities and showroom goals. We will show you how a Facebook Sales Event connects Meta advertising, live follow-up, and set appointments.
BOOK MY DEMO CALL (843) 310-4108
Discover how the fastest growing auto ad agency in the country can amplify your dealership's appointments, leads, sales, and profits with expert automotive marketing. Sell 30 to 50 additional cars this week!
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