Terms & Conditions

Effective Date: 10/01/2025

Welcome to Willowood Ventures. By accessing our services, events, or website (https://willowoodventures.com/), you agree to the following Terms and Conditions. Please read them carefully.

Automotive Marketing

Facebook Sales Events

Digital Marketing

Traffic Generators

Terms and Conditions

Willowood Ventures LLC. These terms apply to every service, event, and campaign we provide.

Key points about appointment guarantees

  • We recommend one 7-day event per store, per market, per month. Anything more may produce counterproductive results.
  • Any set-appointment guarantee covers one 7-day event per store, per month only, and only when it is written into a signed service agreement for that event.
  • If your store books beyond the recommended 7 days per month, Willowood Ventures cannot be held liable for the results of the additional event or days.
  • We cannot guarantee a bare minimum credit score. Willowood Ventures does not promise the credit score, credit history, or financing approval of any customer who sets an appointment, on any event.

Full details are in Section 8.

1Overview

Willowood Ventures LLC provides digital marketing and automotive event services including social media advertising, business development center (BDC) management, and appointment generation for dealerships. Our goal is to increase vehicle sales, lead generation, and customer engagement through targeted digital campaigns.

By submitting payment for any service, you acknowledge and agree to these Terms and Conditions in full.

2Scope of Services

Services include campaign strategy, ad creation, copywriting, targeting setup, lead follow-up, and advertising management. Willowood Ventures operates in the U.S., Canada, and Mexico. Service availability and pricing may vary by region.

Results will vary by brand and market conditions. Appointment volume, vehicle sales, customer attendance, gross profit, conversion rates, and return on ad spend depend on factors including the brand and franchise, local market demand, competition, inventory, pricing and incentives, weather, staffing, dealership follow-up, and advertising platform performance. No specific outcome is guaranteed. Any appointment figures shown in a package description or proposal are estimates based on historical averages and are not a promise of performance. Where a signed service agreement includes a written set-appointment target, that target is handled under Sections 7 and 8 and the terms of that signed agreement.

3Payment Policy

Payment Requirement: Full payment is required before any campaign setup or service work begins.

Payment Acceptance: We accept ACH, wire transfer, overnighted check, or credit card (repeat clients only).

Payment Authorization: Submission of payment constitutes full acceptance of these terms and authorizes Willowood Ventures LLC to begin work.

No Conditional Payments: Payment cannot be held contingent on specific results or dealer performance.

4Payment, Refund, and Service-Remedy Policy

All sales are final once payment has been processed and work has begun.

Campaign setup, creative development, media preparation, or account activation constitutes performance of services. Estimated appointment tiers do not create a right to a refund, credit, or discount if actual results differ. If, and only if, a signed service agreement includes a written set-appointment target and that target is not reached, the sole service remedy is continued appointment generation at no additional service fee until the target is reached, subject to the dealership meeting its responsibilities under Section 9. This remedy applies only to an event that qualifies for a guarantee under Section 8. Continued appointment generation completes the original event's target. It is not a new event and it is not a transferable appointment credit. This remedy does not guarantee showroom attendance, vehicle sales, gross profit, or return on ad spend.

No appointment credits. Willowood Ventures LLC cannot guarantee, and does not issue, appointment credits. An appointment shortfall does not entitle the dealership to a refund, discount, invoice credit, cash payment, or a transferable balance of appointments. Appointments that were estimated, targeted, or expected but not set are not banked, moved to another event or another store, or applied against a future invoice. This does not remove the continued appointment generation remedy described above. Appointments generated under that remedy count only toward the original event's target and cannot also count toward another event.

5Cancellations and Rescheduling

Events cannot be canceled once payment has been received. Requests to reschedule must be submitted in writing to info@willowoodventures.com a minimum of 48 hours before the campaign start date. Each campaign may be rescheduled one time only. Reschedule requests received inside 48 hours of launch are not permitted.

6Dispute Resolution and Acceptance of Work

All concerns regarding performance or service delivery must be reported in writing to info@willowoodventures.com during the active campaign period. This allows issues to be addressed in real time. Failure to provide written notice while the campaign is active constitutes full acceptance of services rendered.

Once a campaign is completed, all work is deemed accepted and approved.

7Appointment Tiers and Expected Results

Appointment tiers are estimates only. Results may vary. The figures below reflect the typical number of scheduled appointments generated for each package based on historical averages across our dealer partners. They are provided for planning purposes and are not a guarantee, warranty, or promise of a specific number of appointments, showroom visits, or sales.

  • Bronze Package
    50 scheduled appointments (estimated)
  • Silver Package
    75 scheduled appointments (estimated)
  • Gold Package
    100 scheduled appointments (estimated)
  • Platinum Package
    150 scheduled appointments (estimated)
  • Elite Package
    250 scheduled appointments (estimated)

Results will vary by brand and market conditions. Actual appointment volume depends on the brand and franchise being advertised, the size and competitiveness of the local market, current inventory and pricing, manufacturer incentives, seasonality, weather, dealership staffing and follow-up, and advertising platform performance and policy changes. Some brands and markets consistently produce more appointments than others, and the same package can perform differently from one store to the next.

These estimates refer to scheduled appointments only, not showroom visits, customer attendance, or vehicle sales. Customer attendance is not guaranteed and is influenced by conditions outside our control.

A written set-appointment target is binding only when it appears in a signed service agreement for the specific event. In that case, the target is subject to the one-event-per-month limit in Section 8 and the service remedy in Section 4. Stating a target in an agreement does not, by itself, waive those limits. Absent such a signed agreement, the tiers above are estimates only and no appointment minimum applies.

8Event Frequency, Guarantee Limit, and Customer Credit

Read this section carefully

Our recommendation: Willowood Ventures recommends one (1) seven-day (7-day) event per store, per market, per calendar month. This schedule is based on results across our dealer partners. Running more events, longer events, or overlapping events in the same market may produce counterproductive results, including audience fatigue, higher advertising costs, lower response, and fewer appointments per event.

One guaranteed event per month. Any set-appointment guarantee or written set-appointment target applies to one (1) event of seven (7) consecutive calendar days, per store, per calendar month, and only when that guarantee or target appears in a signed service agreement for that specific event. It does not extend to any other event. A shorter event carries a target only if its length and target are written into the signed service agreement. One 7-day event that runs in two calendar months uses the store's one guaranteed event for each of those months, leaving no separate guaranteed event in either month. Calendar dates are measured in the store's local time zone.

What "store" and "market" mean. "Store" means the physical dealership location named in the signed service agreement. "Market" means the geographic advertising area for that store. Changing the campaign name, the audience, or the market, or splitting, extending, or renaming an event, does not create another guaranteed event in the same month.

Anything beyond the recommended schedule is not guaranteed. If your store books anything beyond the recommended one 7-day event per month, including a second or additional event in the same calendar month, added days beyond seven, or overlapping events for the same store, then for that additional event or those additional days:

  • no set-appointment guarantee, target, or minimum applies;
  • the service remedy in Section 4 does not apply;
  • Willowood Ventures LLC cannot be held liable for the results, including appointment volume, customer attendance, vehicle sales, gross profit, or return on ad spend; and
  • poor or disappointing results from the additional event or days do not establish a breach and do not entitle the dealership to a refund, discount, credit, or any other compensation.

We cannot guarantee a bare minimum credit score. Willowood Ventures LLC does not promise or guarantee that any customer who sets an appointment will meet any minimum credit score, credit tier, credit history, income, down payment, trade equity, or financing eligibility requirement, or that any customer will be approved for financing. This applies to all events, including any event covered by a set-appointment guarantee in a signed service agreement. An appointment that otherwise meets the set-appointment requirements of the signed service agreement counts toward its written set-appointment target regardless of the customer's credit score or financing outcome. A customer's credit score or other financial circumstances, or a denial of financing, does not by itself establish a breach by Willowood Ventures LLC and does not entitle the dealership to a refund, discount, credit, replacement appointment, or any other compensation. Financing decisions are made by the dealership and its lenders, not by Willowood Ventures LLC.

No make-good on additional events. No make-good appointments, carryover appointments, refund, discount, or invoice credit is owed for any additional event or additional days, regardless of the number of appointments set.

Booking an additional event does not cancel the target or the Section 4 remedy on your one guaranteed event for that month. Nothing in this section excuses Willowood Ventures LLC from delivering the services purchased, or limits liability that the law does not allow to be limited.

Your choice, your acknowledgment. A dealership may choose to book beyond the recommended schedule. By doing so, and by submitting payment, the dealership acknowledges this recommendation, acknowledges that it is booking beyond it, and accepts full responsibility for the results of the additional event or days. A verbal statement, email, text message, proposal, or package description does not change this section. Any exception must be in writing, must name this section, and must be signed by authorized representatives of both the dealership and Willowood Ventures LLC.

9Client Responsibilities

Dealerships must provide inventory, promotions, and relevant details at least 48 hours prior to campaign launch. Your staff must be available to manage incoming leads and appointments throughout the campaign. Dealerships are responsible for all customer interactions and final sales outcomes once appointments are scheduled. Delays in providing required information, unresponsive staff, or a failure to work incoming leads may reduce results and will not be attributed to Willowood Ventures.

10Intellectual Property

All creative assets, content, and materials produced by Willowood Ventures remain the exclusive property of Willowood Ventures LLC. Temporary use of branded materials is permitted during the campaign only. Replication or reuse without written consent is prohibited.

11Limitation of Liability

Willowood Ventures LLC is not liable for customer no-shows, cancellations, appointment volumes that differ from estimated tiers, the credit score, credit history, or financing outcome of any customer, the results of any event booked beyond the recommended schedule in Section 8, or any factors outside our control including weather, acts of God, war, government orders, economic conditions, brand or market conditions, or platform outages.

Liability is strictly limited to the total amount paid for the package purchased. No indirect, consequential, or punitive damages shall apply.

12Force Majeure

Willowood Ventures LLC is not responsible for delays or non-performance caused by events beyond its reasonable control including acts of God, natural disasters, internet outages, war, terrorism, or platform restrictions. In such cases, services may be rescheduled but refunds will not be issued.

13Data and Privacy

All client and lead data are handled in accordance with our Privacy Policy. Data collected is used solely to perform contracted marketing and appointment services.

14SMS and Communication Consent

By engaging with Willowood Ventures LLC, you consent to receive SMS, email, and phone communications related to your campaign and marketing updates. Standard messaging rates may apply. You may opt out of SMS communication at any time by replying STOP.

15Amendments

Willowood Ventures LLC may update these terms at any time. Continued use of services after updates constitutes acceptance of revised terms. Clients are responsible for reviewing terms prior to each new engagement.

16Acceptance of Terms

Submitting payment for any Willowood Ventures LLC service indicates full acceptance of these Terms and Conditions, including the payment, rescheduling, and service-remedy policies, the one-event-per-month guarantee limit, and the no-appointment-credit policy, and acknowledges that no minimum customer credit score or financing approval is guaranteed, that appointment tiers are estimates only, and that results will vary by brand and market conditions.

17Contact Information

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