Ever wondered if one marketing firm could boost your dealership’s sales? We’ve done it over 200 times, making $20.2M in December 2024 alone.
We’re the top auto marketing agency because we mix data science with a special platform. One Honda store got 310 appointments in just 10 days. This shows our approach can change how you get leads and sell cars.
Auto Dealer Marketing Firm Services Offered
Facebook Sales Events: A signature program that uses targeted Facebook and Instagram advertising to generate a high volume of leads in a short time. These week-long digital sales events typically produce 300+ leads and 150+ dealership appointments in just 7 days by reaching local in-market buyers on social media
Willowood’s in-house BDC (Business Development Center) team follows up with these leads from 8 AM to 10 PM EST, setting confirmed appointments so that interested buyers arrive at the showroom ready to purchase
This flagship service has been described as turning Facebook into a virtual “sales floor,” delivering not just inquiries but actual vehicle sales for the dealership
Targeted Social Media Advertising: Beyond the special event format, Willowood manages ongoing advertising campaigns on platforms like Facebook and Instagram to capture car shoppers at every stage of the buying cycle
It creates custom social media content and ads (including video and user-generated-style content on platforms like TikTok) to engage potential buyers
The firm’s expertise in Facebook Event Marketing is a cornerstone, but it also extends to Facebook Marketplace ads and other social channels to drive leads
Search Engine Marketing (SEO/PPC): The agency offers search engine optimization (SEO) to improve a dealership’s website visibility in organic search results, as well as search engine marketing (SEM) and pay-per-click (PPC) advertising to capture traffic from Google and other search engines
By enhancing search presence, the goal is to attract active car shoppers to the dealer’s site or lead forms. Willowood’s data-driven approach ensures ad spend is optimized – targeting precise audiences to deliver high-quality leads with minimal waste
Traditional & OTT Media: In addition to digital channels, Willowood Ventures can manage direct mail campaigns and OTT advertising (streaming TV ads) for dealers
Direct mail is used to send promotions (for sales events, service specials, etc.) to targeted households, while OTT ads enable dealers to reach local customers through services like streaming TV platforms. These channels complement the digital strategy by covering audiences that might not be as active on social media or search.
Dealership Promotions & Events: The company assists with special promotions such as Staffed Sales Events and Buyback Promotions. Staffed Sales Events involve organizing on-site sales events (often with additional sales staff or special attractions) to boost showroom traffic and sales in a concentrated time frame
Dealer Buyback Promotions are campaigns encouraging vehicle owners to sell or trade in their current car to the dealership, helping dealers acquire used inventory while making new sales
These promotional services draw on Willowood’s automotive retail know-how to create urgency and customer excitement, resulting in increased foot traffic.
Full-Service BDC Support: A distinguishing service Willowood offers is a full-service BDC for lead management
Willowood’s U.S.-based BDC team works extended hours (14 hours a day) on behalf of the dealership to respond to inquiries, qualify leads, and schedule appointments
By outsourcing this critical follow-up process to Willowood’s trained staff, dealerships can ensure every lead from campaigns is promptly engaged and guided toward a sale, maximizing conversion rates.
Consulting and Training: As a firm “built by car people for car people,” Willowood also provides dealership consulting services.
This can include advising on digital marketing strategy, optimizing the dealership’s sales processes, training BDC or sales teams, and sharing best practices to improve overall performance. The consulting is informed by the company’s deep in-house automotive experience. Additionally, Willowood lists recruiting services
Key Takeaways- Auto Dealer Marketing Firm
In summary, Willowood Ventures acts as a one-stop, full-service marketing partner for auto dealers, handling everything from lead generation (online ads, emails, SEO) to lead nurturing (BDC follow-up) and strategic guidance (consulting and events). This comprehensive service offering is tailored specifically to driving car sales and dealership growth
- We work with over 200 dealerships to increase sales
- Our Facebook Sales Event system set 317 appointments in 5 days
- We generated more than $400 million in total vehicle sales in 2024
- We use 700+ demographic points to find buyers
- Our methods help dealerships succeed faster
- We offer advanced lead follow-up with a U.S.-based BDC team
- Conquest advertising is key for marketing domination.
Why Willowood Ventures Is the Leading Auto Dealer Marketing Firm
We use advanced analytics to help you sell more cars. Our solutions cut down on guesswork and boost your return on investment. This is good for car dealers all over the country.
Company Background
Willowood Ventures is a relatively young company with roots in automotive retail. It was founded in 2022
and is headquartered in Cary, North Carolina (15000 Weston Parkway)
The founder and CEO is Dominic Scruggs, who brings over two decades of auto dealership experience to the firm
Scruggs was formerly a national recognized general manager and executive at several award-winning automotive dealer groups, which means he has firsthand knowledge of dealership operations and challenges
This background influenced Willowood’s creation – the company’s philosophy is “built by car people for car people,” indicating that its strategies are grounded in real dealership know-how rather than outsider marketing theory
Since its launch, Willowood Ventures has grown rapidly. By late 2024, it had partnered with nearly 300 dealerships across North America
This is an impressive expansion for a firm just a couple of years old. The impact of its campaigns has been significant: in 2024 alone, Willowood’s marketing efforts helped generate over $400 million in vehicle sales for its dealer clients
This traction suggests that the company’s approach resonated with many dealerships looking for effective ways to boost sales in a changing, digital-centric market.
A notable aspect of the company’s operations is its emphasis on an in-house, USA-based team. Willowood’s BDC and account management staff operate extended hours every day to service clients, reflecting a commitment to high-touch support and understanding of car business hours (which often extend into evenings and weekends)
By combining Scruggs’ industry expertise with a dedicated support team, Willowood positioned itself to fill a niche for dealers who want marketing that directly translates into showroom traffic and sales.
While still relatively new, the company has already received attention in automotive marketing circles. Its innovative use of Facebook Sales Events and strong performance metrics have been highlighted in press releases and dealer testimonials. For instance, Willowood reported that December 2024 was its “most explosive month ever,” with partner dealers achieving over $20 million in combined vehicle sales that month
Such results underscore the momentum behind the company and form part of its growing reputation. This product is key in their domination as a auto dealer marketing firm.
Market Positioning
Willowood Ventures positions itself as a leading, results-driven marketing partner for car dealerships, differentiating its approach from traditional advertising agencies. In its messaging, the company calls itself “the #1 automotive marketing agency for modern dealerships”
This signals a confidence in its leadership and a focus on contemporary, digital strategies. This bold positioning is backed by an emphasis on measurable outcomes: “At Willowood Ventures, we focus on one thing: generating measurable sales results for your dealership,” the firm states, highlighting that every campaign is geared toward selling cars, not just increasing likes or website traffic
This results-oriented philosophy is a core part of their brand.
Several factors contribute to Willowood’s market positioning:
Guaranteed Results and ROI Focus: Willowood distinguishes itself by guaranteeing outcomes and focusing on ROI. It promises “guaranteed outcomes that drive your success” for dealership clients
In practice, this means they set clear performance benchmarks (such as a minimum number of leads or appointments from an event) and strive to meet them. Marketing communications from the company frequently stress that there’s “no guesswork – just proven strategies that deliver customers to your showroom”
By tying their services to actual sales and appointments, Willowood positions itself as a partner accountable for results, which can be a differentiator in an industry sometimes skeptical of marketing spend.
Niche Specialization: Unlike large generalist marketing agencies, Willowood zeroes in on the car dealership niche. It has been described as “the go-to partner for dealerships looking to turn social media scrollers into showroom buyers.”
This niche focus means all of its products (like Facebook Sales Events, buyback campaigns, etc.) are tailored to common dealership goals (moving inventory, generating leads, acquiring trade-ins) and its team stays current on automotive consumer trends. The company’s full compliance with manufacturer co-op programs and ability to customize campaigns for any automotive brand (OEM) further cement its position as a specialist in dealer advertising.
Innovative & Data-Driven Approach: Willowood markets itself as an innovator in automotive marketing, especially with its heavy use of social media and analytics. It emphasizes data-driven campaigns and advanced targeting – for example, leveraging over “700+ demographic targeting points” and AI-driven lead scoring in its system to ensure marketing dollars translate to high-quality leads. By embracing new platforms (like TikTok or OTT streaming) and tools (AI, real-time tracking), the firm positions as forward-thinking, which appeals to dealerships aiming to stay ahead of the curve in reaching customers.
Data-Driven Methods Redefining Dealer Logic
We apply dealer logic based on predictive insights to make campaigns better. Our email campaigns, Facebook Ads, and SMS marketing get people talking. We make sure everything we do follows the rules, so you can relax.
Our analytics and usability studies show us what makes customers grow. This helps us target our audience better, keeping them coming back and keeping your showroom busy.
Building an Automotive Marketing Platform for Growth
We make our SEO services for car dealers better to help them stand out. We use special landing pages, mobile sites, and retargeting to get more people to buy.
We also train your team to turn leads into lasting customers. Our methods keep up with the market, so you keep making money.
| Key Strategy | Advantage | Outcome |
|---|---|---|
| Email Campaigns | High Engagement | Stronger Lead Nurturing |
| SMS Marketing | Immediate Reach | Increased Showroom Traffic |
| Automotive SEO Services | Enhanced Online Visibility | Higher Search Rankings |
The Impact of Facebook Sales Events for Dealerships
We use a huge user base of 2.9 billion to make big moments for your showroom. Our Facebook Sales Events connect online browsing with real test drives. This shows our dedication to making your dealership stand out on social media, reaching car shoppers who spend lots of time on their phones.
Dealers see hundreds of qualified leads fast. One dealership got over 300 appointments in just one week. This quick success comes from targeted ads, automated messages, and VIP scheduling. Studies show 85% of people check out companies on social media, and many businesses boosted their Facebook ad spending by 50% in 2021. These facts highlight the key role of digital marketing for car dealerships today.
We turn online interest into real visits that your sales team can work on and close.
Our Facebook Sales Event strategy makes everything easy for you. Leads start coming in when you reach out at the right time with a strong message. We tweak your approach so you can focus on turning lookers into buyers. This method is simple yet effective, fitting right into your sales process for growth.
- Customized Facebook ads for the right audience
- Automated reminders and interactive countdowns
- Real-time follow-up with interested buyers
| Event Metric | Result |
|---|---|
| User Reach | 2.9 billion+ on Facebook |
| First-Week Appointments | 200+ Verified Bookings |
| Ad Spend Increase (2021) | 50% Growth |
Driving More Leads and Appointments with Dealer Digital Marketing Agency Strategies
We mix creativity, strategic insight, and real-time lead engagement to keep your phones ringing. Our unique approach has brought in 125 to 300 qualified leads per campaign. This is thanks to our specialized ad packages and a top-notch BDC team.
Car buyers spend a lot of time online before buying. We make sure every ad dollar is spent wisely. Check out advertising for auto dealers to see how smart spending leads to more sales.
- Boost visibility: 85% of shoppers look for vehicles online before visiting a dealership.
- Engage your audience: Social media activity increases brand credibility among 68% of prospects.
- Optimize ad spend: A dealer group allocated $80,111.77 and captured $1,773,729.97 in sales for a 22.14x ROAS.
Targeted Marketing for Car Sellers: A Proven Tactic
Our team uses data to create ads that speak to each customer segment. Targeted marketing for car sellers leads to higher click-through rates. This means more productive conversations with serious buyers.
Online Advertising for Auto Dealers: Maximizing ROI
We focus on the best channels for quick gains. A regional dealership saw a 40% lift in conversion rates after focusing on paid search ads. We track where your investment works best.
“We believe transparency in spending strengthens trust, fosters collaboration, and fuels long-term success.”
Success Stories That Prove Willowood Ventures’ Market Leadership
We’ve seen how our strategies can change the game for dealerships. They see big boosts in visibility and revenue. Our work has helped partners reach new levels of success.
Dealers have seen a 76% jump in showroom traffic and an 800% ROI from Facebook ads. One group made nearly $300,000 in gross sales thanks to us. These stories show the power of full-service automotive marketing that goes beyond the usual.
Automotive Lead Generation That Delivers Results
Our system is all about quality interactions. We fine-tune each campaign to catch real prospects. This leads to more appointments and sales, making us a top choice for dealerships.
Internet Marketing for Auto Dealers in Action
We focus on targeted campaigns that keep up with trends. Dealers use these to build their brand and engage with customers. Our approach includes social media, email, and video, turning every lead into a lasting relationship.
In terms of competition, the automotive marketing space includes older agencies and digital ad platforms, but Willowood Ventures branding suggests it aims to stand out through direct sales impact and dealership-centric service. Client success stories and press releases often highlight not just percentages or web metrics, but concrete outcomes like number of cars sold or total gross profit generated from campaigns.
This reinforces the message that Willowood Venture’s value proposition is “we help you sell cars” – a very tangible promise for car dealers.
Overall, Willowood Ventures has carved out a market position as an ambitious up-and-comer in dealership marketing: a company combining veteran auto retail knowledge with modern marketing techniques. Its commitment to driving real-world sales results, along with rapid growth to a network of hundreds of dealers, positions it as a rising leader in the niche of automotive digital marketing and sales enablement for dealerships
With a strategy of delivering proven ROI and adapting to the latest consumer engagement channels, Willowood continues to strengthen its reputation as a trusted partner for dealers looking to boost their sales in the digital age.
Conclusion
Subprime auto loans are up 19.2%, and used car prices are over $26,000. These changes bring challenges but also chances for growth. Our data-driven strategy helps you deal with these changes and connect with clients who want clear information.
We make your marketing better by using Facebook Sales Events and creative dealer plans. This creates real excitement. With over 15,000 vehicles listed at 257+ dealers, the auto market changes fast. We’re always ready to adjust, helping you reconnect with customers and solve service issues.
Willowood Ventures combines data, car knowledge, and a focus on customer connections. Check out our Master Facebook Sales Guidebook to see how a new marketing plan can boost your sales. We support you from the start. It’s time for a new era of dealership success, built on trust and innovation.
Drive More Sales with the Right Auto Dealer Marketing Firm
The auto industry is shifting fast, and staying ahead requires the right marketing strategy. Willowood Ventures leverages data, technology, and proven marketing tactics to connect dealers with ready-to-buy customers. Whether you're looking to boost leads, engage past clients, or optimize your digital campaigns, we’ve got the tools to help.
Let’s talk about how we can help your dealership thrive.
📅 Book a DemoOr reach out to us directly at 833-735-5998 | [email protected]
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