Top 5 Automotive CRMs That Will Power Your Dealership

Running a car dealership isn’t a walk in the park. You’re juggling leads, BDC running wild,  managing inventory, and trying to close deals. But what if I told you there’s a way to make it all easier?

Enter automotive CRMs. These aren’t just fancy tools. They’re game-changers.

I’ve spent years in the trenches, testing every CRM out there. Today, I’m cutting through the noise and giving you the real deal on the top 5.

1. Elead: The Undisputed Champ

Elead sits at the top for a reason. It’s not just good. It’s great.

What sets it apart:

• Seamless integration with most DMS systems
• Killer mobile app that actually works
• Customer service that doesn’t make you want to pull your hair out
• Sales people actually use it. I’ve seen them all this is the most user friendly tool available.

Real talk: If you’re serious about dominating your market, Elead is your secret weapon. Do you have real desk managers? This is the best desking tool available. A lot of people will say it may be a bit outdated I say don’t fix what is not broke.

2. VinSolutions: The Data Powerhouse

VinSolutions is like that quiet kid in class who always aces the test. It’s not flashy, but it gets results.

Standout features:

• Data mining that’ll make your head spin (in a good way)
• Customizable dashboards that actually make sense
• Integration with Cox Automotive tools

Bottom line: If you’re a data nerd (and you should be), VinSolutions is your new best friend.

3. DriveCentric: The New Kid on the Block

DriveCentric is shaking things up, and I’m here for it.

Why it’s turning heads:

• AI-powered insights that feel like cheating (but aren’t)
• User interface so slick it makes Apple jealous
• Automation that’ll make your sales team wonder if they’ve been replaced by robots

Real talk: If you want to be ahead of the curve, DriveCentric is your ticket.

4. ProMax: The Swiss Army Knife

ProMax isn’t just a CRM. It’s a whole toolkit.

What makes it special:

• All-in-one platform that covers everything from lead gen to F&I
• Customization options that’ll make your head spin
• Pricing that won’t make you cry

Bottom line: If you want a CRM that does it all without breaking the bank, ProMax is your go-to.

5. DealerSocket: The Old Reliable

DealerSocket has been around the block, and it shows (in a good way).

Why it’s still in the game:

• Rock-solid reliability that’ll make you sleep better at night
• Integrations with practically everything
• Training resources that actually teach you something

Real talk: If you want a CRM that’s been battle-tested and still comes out on top, DealerSocket’s got your back.

The Verdict

There’s no one-size-fits-all in the CRM world. But these five? They’re the cream of the crop.

Remember, the best CRM is the one you’ll actually use. So pick one, commit to it, and watch your dealership transform.

Ready to take your dealership to the next level? Give Willowood Ventures a call at 833-735-5998. We’ll help you implement the perfect CRM solution for your needs.

FREQUENTLY ASK QUESTIONS (FAQ’S) About Automotive CRMs

What is an automotive CRM?

An automotive CRM (Customer Relationship Management) is software designed specifically for car dealerships to manage customer interactions, track leads, and streamline sales processes.

How can a CRM improve my dealership’s performance?

A CRM can boost your dealership’s performance by organizing customer data, automating follow-ups, tracking sales progress, and providing insights to improve your marketing and sales strategies.

Are these CRMs suitable for both small and large dealerships?

Yes, the CRMs listed here cater to dealerships of all sizes. They offer scalable solutions that can be customized to fit your specific needs, whether you’re a small independent dealer or a large multi-location operation.

How long does it take to implement a new CRM?

Implementation time varies depending on the CRM and your dealership’s size and complexity. It can range from a few weeks to a couple of months. Most providers offer support to ensure a smooth transition.

Can these CRMs integrate with my existing dealership management system (DMS)?

Yes, all the CRMs mentioned in this review offer integrations with popular DMS platforms. However, it’s always best to check with the provider about specific integrations for your system.

What features should I look for in an automotive CRM?

Key features to look for include lead management, inventory integration, customer communication tools, reporting and analytics, mobile accessibility, and integration capabilities with other dealership software.

How much does an automotive CRM typically cost?

Costs vary widely based on the provider, features, and dealership size. You might pay anywhere from $100 to $500+ per user per month. Many providers offer customized pricing, so it’s best to contact them directly for a quote.

Can these CRMs help with digital marketing efforts?

Absolutely. Many automotive CRMs include features for email marketing, social media integration, and lead generation from digital sources. They can help you track the effectiveness of your digital campaigns and manage online leads efficiently.

How secure are these CRMs for storing customer data?

Reputable CRM providers take data security seriously. They typically use encryption, secure data centers, and comply with data protection regulations. However, it’s always good to ask about specific security measures when choosing a CRM.

Can I access these CRMs on mobile devices?

Yes, all the CRMs mentioned offer mobile access through apps or mobile-responsive web interfaces. This allows your sales team to access customer information and manage leads on the go.

Do these CRMs offer training and support?

Yes, all these CRM providers offer training and ongoing support. This can include initial setup assistance, online tutorials, webinars, phone support, and in some cases, on-site training.

How often are these CRMs updated?

Most CRM providers regularly update their software to add new features, improve functionality, and address any issues. Updates can occur monthly or quarterly, depending on the provider.

Can these CRMs help with customer retention and service department operations?

Yes, many automotive CRMs include features for managing service appointments, sending service reminders, and tracking customer interactions across sales and service departments. This can significantly improve customer retention and boost service department revenue.

How do I choose the right CRM for my dealership?

Consider your dealership’s specific needs, budget, and existing technology stack. Look at the features offered, ease of use, integration capabilities, and customer support. It’s often helpful to request demos from multiple providers to see which one fits best with your operations.

Still have questions about choosing the right automotive CRM for your dealership? Contact Willowood Ventures at 833-735-5998 for personalized guidance and expert advice.