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about The ceo Dominic Scruggs
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Dominic Scruggs’s journey in the automotive industry is a testament to passion, perseverance, and expertise. Born in Greenwood, South Carolina, Dominic’s career began at 18, driven by an enthusiasm that would shape his remarkable trajectory over two decades.
Starting as a high-performing salesman, Dominic quickly rose through the ranks. His customer-centric approach and innate understanding of the automotive market led him to excel as a finance manager. By 26, Dominic had achieved a significant milestone – managing his first dealership, a testament to his leadership skills and innovative thinking.
Dominic’s experiences and insights culminated in the publication of his book, “Dealership Diary,” a comprehensive guide for success in the automotive industry. His expertise has been recognized in Automotive News, and he’s become a sought-after guest on influential industry podcasts.
At the core of Dominic’s success is his patented blueprint for dealership rejuvenation. This unique methodology addresses a critical gap in the industry – the lack of comprehensive professional training for dealership employees. Dominic’s approach empowers professionals with the tools and knowledge to excel, driving business success.
Today, Dominic is one of the most respected automotive consultants in the industry. A member Of NAMAD and a Minority Dealer Candidate, his clientele ranges from individual dealership owners to united dealer groups, all seeking to navigate the complex landscape of automotive marketing and sales. Dominic’s consulting philosophy is rooted in partnership and shared success, working alongside clients to implement strategies and adapt to market changes.
Backed by his family, including his wife and business partner, Dominic’s vision extends beyond personal success. He aims to transform the automotive industry, creating opportunities for every professional to excel and for dealerships to operate at peak efficiency.
Whether through his book “Dealership Diary,” automotive training, or speaking engagements, Dominic offers a pathway to success in the automotive world. His blend of hands-on experience, innovative strategies, and passion for empowering others makes him a transformative force in the industry.
For those looking to elevate their dealership, enhance team performance, or gain invaluable insights into automotive sales and marketing, Dominic Scruggs is the catalyst that can turn aspirations into achievements. Join Dominic on this journey of growth and unmatched industry acumen, and let his expertise drive your success in the dynamic world of automotive sales and marketing.
Bestselling New Automotive Book in 2024
DealerShip diary
“Dealership Diary” by Dominic Scruggs is a candid exploration of the automotive industry, aiming to demystify its intricacies and provide practical guidance for those considering a career within it. If you are ready to learn how to become a car salesman and grow this is the book for you!
Why Dealership Diary
Want to Learn
From The Best?
Dealership Diary: Your Roadmap to Success in Automotive Sales" by Dominic Scruggs is the ultimate guide on how to become a car salesman and thrive in the dynamic world of automotive retail. This eye-opening book peels back the curtain on the car sales industry, offering readers an unfiltered look at life on the showroom floor.
Drawing from his wealth of experience, Scruggs takes you on a journey through the Dealership Diary, sharing candid insights and practical advice that hiring managers often overlook. From mastering the art of the deal to navigating complex customer relationships, this book equips aspiring car sales professionals with the tools they need to succeed.
- Essential steps on how to become a car salesman
- Insider tips for breaking into the industry
- Strategies to overcome common challenges faced by new salespeople
- Advanced techniques to boost sales performance
- Real-life stories of triumphs and setbacks in the Dealership Diary
Whether you’re considering a career change or looking to climb the ranks in automotive sales, “Dealership Diary” is your comprehensive guide to making informed decisions and accelerating your career. Dominic’s mission to elevate the industry’s reputation shines through as he empowers readers with the knowledge to excel in this rewarding field.
Embark on your journey through the Dealership Diary and transform your passion for cars into a successful career in automotive sales.
CEO & Founder
Learn From A Dealer Pro
Why Dominic is the best to teach
How to Run a Profitable Dealership
Dominic's Dealerships Achieved
Over 1.5 Billion in Revenue
Award Winner
Presidents Cup, 40 under 40, Rising Stars
Directly Hired
Hundred's of 6-Figure Earners
Recently Awarded
Minority Dealer Candidate for Several OEM's
Take a moment to watch the RockED series Humans of Automotive. They believe in the power of authentic stories to inspire and connect the automotive community. Hear from 20-year-veteran and NCM Graduate, NAMAD Member Dominic Scruggs, as he shares his automotive journey. Learn what built the Dealership Diary.
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