Target Email Marketing
A Whopping
Car dealers use email marketing frequently:
- 57% send campaigns monthly
- 21% reach out quarterly
Studies Say
Nearly half of U.S. car buyers say promotional emails drive them to visit dealerships. It should be in ever car dealers marketing plan.
Optimizing Automotive Email Marketing
WHAT ARE TARGETED EMAIL CAMPAIGNS?
Targeted email campaigns us data analytics and email marketing segmentation. Email marketing segmentation is the strategy of dividing consumers based on specific interests and likes. For example, eco-conscious drivers will need to know more about fuel efficiency and environmental benefits, whereas luxury seekers wish to know the top-line features of the car.
Automotive email marketing is a targeted digital strategy that uses email to connect with existing and potential customers in the automobile industry.
Automotive email marketing is a targeted digital strategy that uses email to connect with existing and potential customers in the automobile industry.
42:1 Profits Means Email Marketing is Low Cost Investment, High ROI
Email marketing campaigns generate traffic with wide reach at a low cost for dealerships.
Email List Segmentation
No one wants to receive every email offer you send. If you don't segment and personalize your lists, your prospects are likely to unsubscribe quickly. Research shows that over 50% of consumers unsubscribe because emails are irrelevant or impersonal. Every targeted email campaign with us is unique.
Automotive Email Marketing Strategies
Purchasing a car is often a life-changing decision for many, and your emails contribute to their decision-making in certain ways. Capturing customers’ attention requires more than mentioning horsepower specs — you need compelling content that educates, entertains, and inspires people.
Email List Management
Email list management is the process of organizing, maintaining, and optimizing the list of email addresses you collect. It involves a range of activities aimed at ensuring the effectiveness, deliverability, and engagement of your email campaigns. Effective email list management is critical for maintaining a healthy and engaged audience.
Request a call with our automotive marketing consultant to learn more about our conquest email services. We’ll arrange a day and time to discuss your conquest email marketing requirements and goals.
Targeted Email Marketing Services
Mobile Email Marketing Optimization
Most car buyers now check email on their phones. If your messages don’t look good on small screens, you’re losing sales. We create mobile-friendly emails that load fast, look great, and are easy to read on any device. Our approach uses short subject lines, simple layouts, and big buttons to boost click rates by up to 42% on mobile. Don’t let bad formatting cost you customers. Call 833-735-5998 to upgrade your mobile email strategy today.
Sell More Cars with Smart Emails
Looking to fill your showroom? Targeted email campaigns work
Looking to fill your showroom? Targeted email campaigns work. Why top car sellers use email:
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Over half send monthly updates
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Custom messages spark interest and sales
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Buyers getting emails visit 43% more often
Our car dealer email marketing helps you:
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Contact likely buyers when it matters
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Write emails people open and act on
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See what works to make your emails better
Don’t spend time on one-size-fits-all messages. Our team knows what car shoppers want to read.
Want to talk about email marketing for your dealership? Call us at 833-735-5998.
Target In Market Auto Intenders
Using AUTOFLYTE and over 700 different markers powered by URBAN SCIENCE, we identify local in-market auto-intenders that are most likely to buy your brand of vehicle. Targeted email campaigns will lead you to big WINS!
Your Best Offers Drive Website Traffic
Using your best current offers, we digitally brand your dealership to the prospects with email and social, display, search and mobile ads in order to drive them to your website.
Attribute Sales to New Customers
With prospect lists as small as 75,000 and as large as 200,000 we are able attribute new customer vehicles sales each and everyday. You will get a click and attribution report at the end of the campaign.
Not just Sales, We’ll Drive Service
We also love fixed op's as well. Our service campaign will drive new service R.O’s so you’ll not only drive revenue now, but you’ll add new customers to your DMS. Fixed op's is what makes your store recession proof. Let's start the process!
Lead Generation
Double opt-in auto intender database integrated with Polk purchase predictors targeting in market consumers Suppress customers that are in your DMS/CRM from our database or go from your crm as well!
E-mail Blast Campaign
E-mail blasts will be deployed to 75,000 - 200,000 Auto Intenders during your 90 day campaign window. Individuals will be targeted with up to 3 deployments during the campaign using Polk Purchase Predictors, with email link tracking (track which ads are clicked)
Re-Targeting
Willowood Ventures can re-target every person that receives the targeted email and has a matching google and/or Facebook I.D. during the campaign with social, display, search and mobile ads. Each ad will click directly back to each dealer’s website. This will blow your lead count and internet department up!
100% Co-op compliant
We are approved with every OEM. We can get it approved guaranteed!
Conquest Email
Advertising
Personalized Campaigns
Our Conquest email campaigns leverage the power of personalization to drive results. We craft unique messages for each customer, incorporating details like their name, current vehicle, and more to create a truly personalized experience. This targeted approach leads to higher engagement, increased sales, and happier customers who feel understood and valued.
- 700+
- 21%
- 4200%
- Behavioral and Demographic Selects
- Average Open Rate
- ROI
Targeted Email Campaign Frequently Asked Questions
What makes email marketing effective for car dealerships?
Email marketing provides a direct and personalized way to connect with potential car buyers. With a 95% reach in the US, it surpasses social media in user engagement. Dealerships can utilize targeted email campaigns to reach in-market shoppers actively searching for vehicles that match their inventory.
How are email campaigns targeted to the right audience?
Email campaigns are tailored using over 700 behavioral and demographic data points from sources like Urban Science and Polk purchase predictors. This data helps dealerships identify local "in-market" buyers who are most likely to purchase a specific brand or type of vehicle.
What kind of content do targeted emails include?
Targeted emails feature attractive offers and incentives aimed at driving traffic to the dealership's website. They often incorporate personalized elements, such as the recipient’s name or information about their current vehicle, making the message more engaging and relevant.
What is the average ROI of automotive email marketing?
Email marketing for car dealerships boasts a strong return on investment, with an average ROI of 42:1. For every dollar spent, dealerships typically see a $42 return, making it an efficient and highly effective marketing tool.
Can email marketing help with service department revenue too?
Yes! Targeted email campaigns can help increase service appointments by reaching customers who are due for maintenance or repairs. This can drive more revenue for the dealership's service department and increase customer retention.
How does retargeting work in email campaigns?
Retargeting allows dealerships to reconnect with individuals who have interacted with their email campaigns. These customers can be shown relevant ads on other platforms such as Google and Facebook, reinforcing the dealership's messaging and keeping it top-of-mind.
Are email campaigns compliant with OEM guidelines?
Yes, all email campaigns are designed to fully comply with major OEM co-op advertising guidelines, ensuring that dealerships can leverage these programs while adhering to manufacturer regulations.
How quickly can an email campaign be launched?
Email marketing campaigns can typically be launched within 48 hours, allowing dealerships to act quickly on time-sensitive market opportunities and trends.
What is conquest email marketing?
Conquest email marketing involves targeting customers who have not yet purchased from your dealership. This type of campaign is designed to attract new leads by using compelling offers and identifying individuals who are likely to be in the market for a new vehicle.
How does Willowood Ventures determine which customers to target?
Willowood Ventures uses advanced data analytics and customer segmentation to identify potential buyers. By analyzing purchase history, demographics, and behaviors, we ensure that emails reach those most likely to be interested in the dealership’s inventory.