FACEBOOK SALES FAQ
Frequently Asked Questions
Ready to sell 40+ additional cars in a week? Our proven Facebook Sales Events deliver guaranteed appointments and real results. Here's what you need to know about the automotive Specialist Willowood Ventures and our Facebook Sales Event
Facebook Sales Events are targeted marketing campaigns designed to generate leads and appointments for dealerships using engaging ads on Facebook and Instagram. These events connect dealerships with in-market shoppers through advanced targeting, converting online interest into real showroom visits. A key benefit is that they provide a steady stream of qualified buyers, allowing sales teams to focus on selling rather than lead generation. Willowood Ventures also offers live BDC (Business Development Center) support for these events, handling lead engagement and appointment scheduling, thereby maximizing efficiency for dealerships.
Willowood Ventures distinguishes itself through a combination of extensive retail automotive experience (20+ years), a data-driven approach, and a proven track record. They don’t just focus on online clicks but instead deliver interested customers to the showroom. Their strategies are specifically tailored for each dealership’s unique needs and market, and their in-house U.S.-based BDC team is available 14 hours a day, every day of the year, ensuring that leads are handled professionally and efficiently. They also offer transparent pricing with specific packages for different dealership sizes and budgets.
Willowood Ventures employs a multi-faceted approach to convert leads into appointments. First, they use advanced targeting capabilities on Facebook and Instagram to reach in-market shoppers. Next, their live, U.S.-based BDC team proactively engages with leads, answers questions, and schedules appointments. They utilize personalized campaigns, timely follow-ups, and provide dealers with an exclusive appointment tracker. The BDC team handles the “heavy lifting,” allowing the dealership’s sales team to focus on meeting and selling.
Willowood Ventures offers buyback promotions and trade-up events as effective solutions for refreshing used car inventory. Through targeted Facebook ads, they attract customers looking to sell their vehicles, offering competitive prices and a hassle-free experience. Trade-up events encourage customers to upgrade to newer models by showcasing the benefits and offering personalized offers and flexible financing. These methods allow dealerships to acquire quality pre-owned vehicles locally, reducing the need for costly auction trips.
Dealerships can expect a range of positive outcomes when partnering with Willowood Ventures. This includes an increase in showroom traffic (averaging a 76% increase during the first Facebook Sales Event) and a significant boost in sales. They also report an average profit of over $3,500 per sale. Additionally, dealerships can anticipate a steady stream of qualified leads and appointments and more trade-ins. The personalized lead conversion strategies and advanced targeting of Willowood Ventures leads to better engagement rates, higher show rates for appointments, and a strong positioning in the local market.
Willowood Ventures offers tiered package options to fit different dealership needs and budgets. The Silver Package (starting at $7,995) includes Facebook ad spend, 14-hour live BDC support, dealer-branded events, and a minimum of 75 appointments. The Gold Package Plus (starting at $10,995) offers enhanced benefits, including double the ad spend, extended BDC coverage, and a minimum of 100 appointments. Platinum Packages (starting at $14,995) are fully customizable with tailored Facebook and Instagram ad campaigns, dedicated account management, advanced data analysis, and ongoing optimization for maximum ROI. These packages are designed to provide flexible and scalable solutions to match the specific needs of each dealership.
Willowood Ventures employs a data-driven approach throughout its marketing process. It leverages Facebook’s machine learning to target over 94 data points, ensuring ads reach the right audience. They also use advanced data analysis to refine targeting, optimize campaigns, and monitor performance through tools like the Facebook Pixel. By analyzing metrics like click-through rates, cost per click, and conversion rates, they continuously improve their strategies to maximize ROI. Willowood Ventures also stays current with industry trends and best practices, incorporating AI to further boost real-time performance.
Partnering with a specialized automotive marketing agency is beneficial for several reasons. Agencies like Willowood Ventures possess industry-specific knowledge and expertise, allowing them to navigate the complexities of modern digital marketing for car dealerships. They provide targeted strategies to boost online visibility, drive traffic, and increase sales. Additionally, they handle time-consuming tasks like lead generation, appointment setting, and digital ad management, allowing dealership staff to focus on core activities such as customer service and closing deals. Agencies offer advanced tools, data analysis capabilities, and proven marketing tactics that yield a higher ROI than traditional marketing methods and in-house attempts at marketing.
Willowood Ventures: Comprehensive FAQ and Service Overview
Transforming Digital Engagement into Record-Breaking Sales
Willowood Ventures is a leading automotive marketing agency specializing in dealership social media engagement and sales-driven digital campaigns. With over two decades of experience, our primary focus is driving vehicle sales through strategic Facebook Sales Events. In December 2024 alone, our campaigns generated over $20.2 million in vehicle sales for partner dealerships.
Understanding the Willowood Ventures Advantage
What distinguishes Willowood Ventures in the crowded automotive marketing landscape is our unique fusion of deep industry expertise and cutting-edge digital marketing mastery. Founded by former dealership executive Dominic Scruggs, our approach combines over two decades of automotive retail experience with sophisticated social media strategies, creating a powerful synergy that consistently delivers exceptional results.
Company Details
Owner: Dominic Scruggs
Location: 15000 Weston Parkway, Cary, NC 27513
Contact:
Phone: 833-735-5998
Email: [email protected]
BDC Hours of Operation: 8 AM – 10 PM EST, 7 days a week
Event Setup and Frequency
Setup Time: Full setup within 24 hours of payment and agreement. We can have your event up and running the next day!
Event Frequency: Available monthly, bi-monthly, or quarterly based on dealership needs and demographics. Most stores can run once a month with no issues.
Customization: Ads, promotions, and event themes tailored to your dealership’s branding and target inventory.
Advanced Technology Infrastructure
Our proprietary targeting system represents a quantum leap forward in automotive digital marketing. By analyzing over 700 demographic data points and 94 behavioral indicators, we’ve developed an unprecedented ability to identify and engage potential buyers with remarkable precision.
This sophisticated approach allows us to pinpoint in-market shoppers with over 92% accuracy, dramatically reducing wasted ad spend and increasing conversion rates. Your customers will arrive with the intentions of buying a car no gift seekers!
| Package | Duration | Price | Guaranteed Appointments | BDC Support | Market Reach |
|---|---|---|---|---|---|
| Silver Package | 3 Days | $7,995 | 75 | 14 Hours | 100,000 Impressions |
| Gold Package | 5 Days | $10,995 | 100 | 14 Hours | 300,000 Impressions |
| Platinum Package | 7 Days | $14,995 | 150 | 14 Hours | 400,000 Impressions |
O'Fallon Buick GMC Case Study
Client Testimonial
“Our 5-day Facebook Sales Event with Willowood Ventures brought in over 300 appointments, leading to 62 sales. The ROI was exceptional, and their team worked with us every step of the way.” – O’Fallon Buick GMC, St. Louis
Dealer-Specific Questions
Dealership Types Served: Independent, franchise, luxury, RV, motorcycle, and power sports dealerships. We have over 200 dealer partners in the US, Canada, and Mexico
Requirements: Minimal effort required from dealerships. Willowood Ventures manages ads, leads with in house BDC, and appointments.
The Heart of Our Operation: Inside Willowood Ventures' BDC
At the core of our success lies our state-of-the-art Business Development Center, where automotive retail expertise meets cutting-edge technology. Operating from our headquarters in Cary, NC, our BDC team represents the perfect fusion of human insight and technological innovation.
Unlike traditional call centers, our BDC professionals possess deep automotive industry knowledge, with many team members bringing previous dealership experience to their roles.
A Day in the Life of Our BDC
From 8 AM to 10 PM EST, our facility buzzes with activity as our team engages with potential buyers across multiple time zones. Each conversation is carefully orchestrated through our proprietary engagement platform, which tracks customer interactions across all touchpoints.
When a potential buyer expresses interest through a Facebook ad, our system immediately alerts the next available team member, ensuring response times under three minutes – a benchmark that has proven crucial in today’s fast-paced market.
The Science of Appointment Setting
Our appointment setting process goes far beyond simple scheduling. Through years of data analysis and continuous refinement, we’ve developed a sophisticated approach that consistently achieves our industry-leading 60% show rate.
This process involves careful qualification of each prospect, strategic timing of follow-up communications, and our innovative multi-touch confirmation protocol.
Why Choose Willowood Ventures?
Expert Team: Over 20 years of dealership experience. Our staff are automotive veterans.
Guaranteed Performance: No other firm offers the same level of appointment guarantees.
Scalable Solutions: Effective in large metro areas and small rural markets alike.
- Proven Results: Consistent success across the U.S., Canada, and Mexico.
Payment and Terms
Accepted Payment Methods: Wire transfers, ACH, checks, and credit cards.
Payment Terms: Due 48 hours before the event.
Rescheduling
Reschedule: 48-hour notice required.
Discounts: Discount for multi-location events. Call for details
Our Guarantees and Commitments
If we fall short of our guaranteed appointments, we continue to work at no extra charge until we meet our commitment. We put this in writing!
Host a Facebook Sales event today!
Contact The Automotive Specialist Today Sell More Cars With Facebook
With our Elite Facebook Sales Events, your dealership will reach 150+ appointments in a single week guaranteed! Limited spots available—book now!
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