Your dealership needs subprime car leads that get answered and worked. Willowood runs the Meta ads, and our live US-based bilingual BDC sets appointments in our proprietary CRM. Your team handles the financing conversation and sells the cars.
BOOK MY DEMO CALL (843) 310-4108For dealership owners, GMs, GSMs, and marketing directors.
Call to discuss your inventory, appointment goals, and market.
Your store needs a workable appointment plan.
A special finance lead is an inquiry from a shopper seeking a vehicle who may need financing options outside a store’s usual prime lending process. It starts a conversation. It does not establish creditworthiness, financing approval, a down payment, or a payment your store can offer. The dealer must handle that discussion through its own process.
When the floor is slow, aged inventory is sitting, or the month is behind, another list of names can create more work without creating more visits. Start by checking whether your current inquiries get answered. Then look at who follows up, who asks for the appointment, and who owns the visit when the shopper arrives.
This guide is for dealership leaders with a special finance operation to support and appointments to fill. Willowood provides marketing and appointment setting through a Facebook Sales Event. We supply neither financing nor credit repair. Your store decides whether its inventory and financing process fit the shopper, then handles the sale.
“A lead starts the conversation. Your store closes the deal.”
We don’t wait for traffic. We create it.
We manage the path to the appointment.
Use the demo to review your market, available inventory, staffing, and appointment goals. We align the event with what your dealership can support. Your store owns the financing process and the promises it can make.
Willowood builds the campaign with 10 to 20 ad creatives per event. The message invites shoppers to discuss a vehicle with your store. An ad response does not establish financing eligibility or approval.
Our live US-based bilingual BDC follows up in English and Spanish, 24/7/365. The team works the conversation toward an agreed visit time. Your dealership handles questions that require a financing decision.
Appointments live in our proprietary CRM with a live login for your dealer team. Managers review the appointment activity and prepare the floor. Your staff receives the shopper, handles financing, and works the deal.
A lead list gives your store contacts to work. Managed appointment setting adds responsibility for follow-up and asking for the visit. Either approach needs a clear handoff. If your team already responds consistently and sets visits, examine where additional inquiries would help. If leads sit unanswered, adding volume can leave the same problem in place.
When comparing a lead provider, its follow-up, BDC coverage, exclusivity, and reporting depend on the provider and scope. Ask what is included. Willowood’s event combines Meta advertising, a live BDC, and appointment visibility in our proprietary CRM.
Review the vehicles you can actually present, their condition, and the fit with your store’s financing process. Aged inventory belongs in the discussion, but age alone does not make a vehicle suitable. Have your finance lead and sales manager agree on what the team can realistically work.
Assign responsibility for greeting appointments, reviewing the visit context, and carrying the conversation through the dealership. Confirm that staffing matches the appointment schedule. Tell the BDC which questions belong with your store so shoppers receive a clear handoff. More appointments help when the department is ready to receive them.
Buy here pay here and third-party special finance are different operating models. A BHPH store handles its own financing relationship; a third-party special finance operation works through outside financing sources. The inventory discussion and store responsibilities should reflect the model you actually operate.
Willowood does not supply financing for either model. The event supports marketing and appointment setting. During the demo, explain your model, inventory, and capacity to handle visits so we can assess whether the event fits.
Ask where inquiries come from, who answers them, and what the provider records when a shopper agrees to visit. Ask whether a manager can see activity while the campaign runs. Establish what counts toward the set appointment target and what happens if that target is missed.
Read sample ad language with your finance lead. It should invite an honest conversation about vehicles and your dealership’s process. Reject language that promises approval or treats an inquiry as a completed financing decision. Review the handoff as closely as the campaign creative.
A set appointment means the shopper agreed to a visit time. A show means the shopper arrived. A sale means your dealership completed the deal. Gross tells you what the sold business produced. These measures answer different management questions.
Review where progress stops. Unanswered inquiries point to response coverage. Missed visits call for a look at appointment follow-up and expectations. Shows without sales call for a review of inventory fit and the dealership process. A large lead count cannot explain those gaps on its own.
A special-finance event uses the Facebook Sales Event process to support a department ready for more appointments. Events run for 3 to 7 days. Use the demo to discuss the inventory you can support and the visits your team can handle.
Willowood also offers staffed events and direct mail. If the gap is appointments, a Facebook Sales Event fits better. If the gap is people on the floor, a staffed event fits. Mail keeps its jobs in service, lease-end, and loyalty.
This is one Facebook Sales Event result.
The event produced 167 set appointments, 37 extra units, and $128K in gross over 4 days.
This is a general Facebook Sales Event case study. It is not a subprime-specific result or a projection for your dealership. Use it to see the event model, then discuss your store’s appointment goals during the demo.
Your managers can see the work.
Every package carries a set appointment target. If we miss it, we keep working at no extra cost until we hit it. The commitment concerns appointments, not financing approvals or sales.
Our live US-based bilingual BDC works in English and Spanish, 24/7/365. Your store has appointment-setting coverage while your staff handles showroom visits.
Willowood has a 98.6% lead response rate and under 3 minutes average response. Those are response measures. They do not establish a shopper’s financing eligibility.
Your dealership gets a live login to our proprietary CRM. Managers can review appointment activity and prepare for incoming visits with a shared view of the work.
Willowood works with one dealer per market. Bring your location and preferred event dates to the demo so we can discuss your market.
Willowood is a Meta Certified Business Partner with 600+ dealer partners and a 90% rebook rate. We manage $4M a month in social ad spend.
Bring your market, inventory mix, and appointment goals so we can review whether a Facebook Sales Event fits your special finance operation.
Get clear answers before you launch.
If your special finance department can handle more visits, book a demo to review your market and inventory. We will discuss the event workflow and set appointment target so your managers know what they are preparing for.
BOOK MY DEMO CALL (843) 310-4108
Discover how the fastest growing auto ad agency in the country can amplify your dealership's appointments, leads, sales, and profits with expert automotive marketing. Sell 30 to 50 additional cars this week!
Copyright © Willowood Ventures - Sitemap - Terms & Conditions - Privacy
