The Evolution of Sales Promotions on Facebook; Surpassing Traditional Advertising Methods

As individuals involved in the industry we have all experienced it. Investing amounts in television commercials displaying our faces on billboards and dedicating weekends to managing tent sales. However the landscape is evolving rapidly. Lets delve into why Facebook Sales Events are overshadowing these approaches;

Comparing TV Advertising to Facebook Sales Events

Do you recall when securing a prime time television slot was considered the pinnacle of advertising? Those days are behind us. Here’s why;

Expense; A 30 second local TV advertisement can cost from $200 to $1,500 per airing. For a week campaign your expenses could reach tens of thousands of dollars. In contrast dealers have achieved outcomes with Facebook Sales Events at a lower cost.

Targeting; Television adopts a broad approach. You pay to reach everyone, including children, retirees and individuals not actively seeking to purchase a vehicle. Conversely Facebook enables precise targeting towards individuals, in making a car purchase at this moment.

Measurability; When it comes to television advertising you often lack clarity. While you may receive estimated statistics how many of those viewers actually visited your dealership? Facebook provides you with real time insights, into the individuals interacting with your advertisements and taking actions.

Billboards versus Facebook Sales Events

Ah billboards. The epitome of “look at me” advertising. Lets be honest;

Exposure Time; Drivers may glance at your billboard for a moment. Unless they’re preoccupied with texting. On Facebook users typically spend around 33 minutes scrolling through content. That’s a window of opportunity to grab their attention.

Information Delivery; With only about seven words available for your message on a billboard the space is limited. Conversely on Facebook you have the freedom to display your products, showcase promotions and even feature customer reviews.

Flexibility; Once your billboard is up its set in stone. However with Facebook advertising we can make real time adjustments to optimize your campaign based on performance data.

Newspaper Ads versus Facebook Sales Events

Print media may not be obsolete yet. Its certainly struggling. Here’s why Facebook emerges as the victor;

Readership; Newspaper circulation has been declining rapidly over the years. In contrast Facebook boasts an user base of over 200 million, in the United States. Where would you prefer to invest your advertising budget?

Engagement; A newspaper ad remains lacks interactivity.
A Facebook advertisement can feature videos, slideshows and interactive components to capture attention and drive engagement.

Advertising Costs; Newspaper ads are priced based on size and placement while with Facebook ads you pay for the outcomes. Clicks, leads and ultimately conversions.

Comparison of Over The Top (OTT) Advertising, to Facebook Sales Events

Over The Top advertising may sound sophisticated. How does it stack up in reality?

Audience Reach; Despite the growth of OTT platforms they still don’t rival the user base of Facebook. Moreover Facebook users tend to be more involved actively engaging with content than just passively viewing it.

Ad Skipping; Many OTT services allow users to skip ads. On the hand on Facebook your ad seamlessly fits into the users feed increasing its visibility.

Targeting Capabilities; Although OTT provides some targeting options they are not as robust as Facebooks targeting features. Need to target married men aged 35 45 living within a 10 mile radius of your dealership who have displayed interest in SUVs? Facebook can help with that level of specificity.

Comparing Traditional Staffed Sales Events to Facebook Sales Events

We’ve all been there. The large tent setup, with balloons and hot dogs. Yea the Road Show is in Town!
Here’s why Facebook Sales Events are the way

Manpower; Organizing staffed events requires an investment, in time and personnel. Facebook Sales Events operate the clock without needing your employees to work hours. Avoid the hassle of relying on a Road Show” crew as using imported staff with your product can negatively impact customer satisfaction. Additionally the risk of missing we owes post sale is minimized. If you want to steer clear of complications steer clear of road shows!

Mail dependency; No need to worry about US Postal killing your plans. Facebook Sales Events go on rain or shine.

Lead Quality; Conventional staffed events often attract attendees and individuals looking for freebies. With Facebooks approach you can connect with people interested in making a purchase. Staffed events can lead to feedback. Tarnish your reputation with mentions of scams and deceit in online reviews.

Cost Efficiency; From staff overtime to renting tents and providing refreshments traditional sales events come with a price tag. In contrast Facebook Sales Events offer outcomes at a fraction of the cost. Achieve levels of traffic as staffed events but, at a lower expense!
The Willowood Ventures Advantage

You might be wondering, “Sure Facebook sounds good but can I handle these ads on my own?” Here’s the deal. Technically you could.. Would you attempt your root canal just because dental tools are available, on Amazon?

At Willowood Ventures we have dedicated years to mastering the art and science of Facebook Sales Events. Our team of marketing specialists knows how to;

1. Create ad content that grabs attention and prompts action
2. Develop appealing graphics that showcase your inventory effectively
3. Implement targeting strategies to reach the audience at the moment
4. Fine tune your campaigns in time for return on investment
5. Swiftly follow up on leads through our notch 7 day a week BDC service to close deals efficiently

We have organized numerous successful Facebook Sales Events for dealers nationwide. We understand what strategies are effective what aren’t and how to tailor our approach to suit the requirements of your market and inventory.

Don’t waste money on advertising methods any longer. Don’t let your competitors get ahead of you. The Facebook Sales Event revolution has. Willowood Ventures is your gateway, to riding this wave.
Are you ready to move from marketing strategies? Feel free to reach out to us today. Lets arrange your Facebook Sales Event and demonstrate the impact, in todays digital era.

Keep in mind in this changing market indecision can hinder your success. The longer you delay, the ground you concede to competitors who have already transitioned. Don’t get left behind. Embrace the future of marketing, with Willowood Ventures and Facebook Sale Events.

Your next exceptional sales month is a phone call away. What are you waiting for?